To: Money Maker (MM) who wrote (1804 ) 7/9/1998 9:46:00 AM From: Michael Kaufman Respond to of 2395
MM, You asked to be told where you are wrong. OK. You obviously have not read the available material about the D1000. Your scenario about the doctor's office use cannot not happen because the D1000 must be individually calibrated for each patient. The calibration involves multiple tests and comparison to blood stick readings. It is not suitable for a clinic setting. There has been discussion of a next generation unit in which the calibration data is stored on a removable card. That unit would be usable by many different patients. That unit is currently just a gleam in the engineers eyes. The fact is that the only current market for the D1000 is individual diabetics who can afford it. Now the $8000 price tag may seem high, but many people have pointed out that taking into account the projected usable life of the unit, $8000 compares favorably to the cost of using current, disposable, blood stick devices. This is correct, BUT ONLY IF INSURANCE WILL PAY FOR IT. I am a diabetic. I read my glucose 4 times a day. My insurance company gave me my glucose meter for free, and my cost for supplies is $5.00 per. 100 lancets and 100 test strips costs me $10.00. If 100 tests costs $10.00, then 1 day's testing costs me $0.40 per day. One year costs me $146.00, lets round that to $150.00. Divide the $8000 cost of the D1000 by $150 and you get 53 years to pay back. Now also consider that the D1000 is not what you would call portable, where as my QID meter fits in my pocket. So tell me, am I going to but a D1000? Who is? You must factor all of this into your sales projections. By the way, I am way long on BICO at $1.50, so I wish them nothing but the best. Mike