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To: Suntzu who wrote (6989)	7/9/1998 11:22:00 AM
From: Michael Thayres	Respond to of 8798

MDMI NEWS (PR NEWSWIRE) DJ: Massimo's Announces Kroger Cookie Order DJ: Massimo's Announces Kroger Cookie Order DALLAS, July 9 /PRNewswire/ -- Massimo da Milano, Inc. (OTC BB: MDMI) announced today that is has received an initial purchase order from American National Investments, Inc. (ANI) and the Texas Bakery, a wholly owned subsidiary of Kroger (NYSE: KR) Stores for the production and sale of Roz's Chocolate Chip & Sugar Cookies. The initial purchase order is for 167 Kroger stores out of the Houston Distribution Center. Each store will be receiving a sixty cookie pack for display in the aisle. Commenting on this most recent order for the company, Roz's co-owner Jim Pierson commented, "This is a big order for us, and one in which we have already completed for shipment beginning Friday, July 10th. This is but a test from Kroger and if successful, we would expect our relationship with Kroger to expand to encompass more of their stores nationwide." Kroger has over 1,200 stores nationally. Massimo's Vice President, Crawford Shaw Sr. stated, "This initial order and possible future orders should boost our annual revenues substantially ... just how much will be determined by how many stores and the quantity of cookies per store. We are in the middle of a nice turnaround for the company and our cookie division is moving along nicely. We look for other areas of our business to also show improvements both this year and in the years following. We are in negotiations with other areas of the food industry to further broaden Massimo's product offerings and hope to make public disclosures of such in the near future." Massimo's is a commercial bakery of baked breads and rolls and has served the Dallas market for over 14 years serving various prestigious hotel and restaurant establishments. Massimo's is also the franchiser of the Java Centrale Coffee Cafe chain located in the western U.S. and Virginia. The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by Massimo da Milano, Inc. contains statements that are forward-looking, such as statements relating to the future anticipated direction of the food industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward looking statements made by or on behalf of Massimo da Milano, Inc. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws, and market competition factors. /CONTACT: Jeff Brommer of Investments 101, 800-749-0114/ 10:53 EDT * end of story *