Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : NetGravity [NETG] -- Ignore unavailable to you. Want to Upgrade?

To: Secret_Agent_Man who wrote (140)	7/9/1998 7:53:00 PM
From: michael	Read Replies (1) \| Respond to of 589

''We view NetGravity as a proxy for Web audience growth and targeted marketing,'' said Benjamin. Benjamin estimates that the company serves over 3.5 billion banners per month. Once again, who really cares how many ad banners are served by NetGravity software? In DCLK's case, it makes sense since their revenue structure is based on the number of ads served. NETG flat out sells ad servers. It doesn't get any "per ad" revenue like DCLK does. In fact, the more companies that opt to use a DCLK style ad selling & serving service, the smaller the audience there is for buying NETG ad servers.