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To: Michael G. Potter who wrote (5198)	7/10/1998 9:27:00 AM
From: Greg S.	Respond to of 16960

More nVidia activity .. Friday July 10, 7:33 am Eastern Time Company Press Release NVIDIA Summer Camp Raises I.Q. for DirectX 6.0 SUNNYVALE, Calif.--(BUSINESS WIRE)--July 10, 1998--NVIDIA(R) Corporation announced today that about 250 developers attended the first annual NVIDIA Summer Camp in San Francisco, June 11-12, and London, June 25-26. The Summer Camp, co-sponsored by Microsoft, AMD, STB and Diamond Multimedia, is part of the ''Raise Your I.Q. (Image Quality)'' program, which is targeted at 3D software developers. The program is designed to assist developers in producing new 3D titles that utilize advanced 3D multi-texturing features, photorealistic color and higher screen and texture resolutions. ''NVIDIA's Raise Your I.Q. program has demonstrated NVIDIA's clear commitment to use industry standards to improve the overall experience of 3D graphics on the Windows platform,'' said Kevin Bachus, product manager for DirectX at Microsoft Corporation [Nasdaq:MSFT - news]. ''Given that game developers are extremely busy finalizing their holiday titles, the large developer audience is a testament to the demand for the type of high quality content presented. We look forward to working with NVIDIA on similar forums in the future.'' ''Users and content developers are chomping at the bit to take the 3D experience to the next level,'' said Jen-Hsun Huang, president and CEO of NVIDA. ''The goal of the Summer Camp and the Raise Your I.Q. program is to put the power of RIVA TNT and DirectX6 in the hands of the leading developers so they can deliver exciting titles which will improve the overall user experience. We look forward to seeing a new wave of 3D titles take advantage of the stunning effects available on TNT.'' The developer workshops gave developers their first opportunity to get hands-on experience with the new RIVA TNT and the new DirectX 6.0 API from Microsoft. NVIDIA's Summer Camp was attended by over 175 companies, representing all of the world's leading developers and publishers. ''The technical information and the real-world code examples made Summer Camp 98, quite possibly, one of the most informative events of the year,'' commented Ryan Moos, associate producer for Activision. ''The NVIDIA presentation got me quite excited about the RIVA TNT technology,'' said Corrinne Yu, director of advanced technology at ION Storm. ''Full 24-bit and 32-bit intermediate color depth will preserve the beauty of all the multi-pass effects I am doing and the flexibility of the multi-texture support, perspective correct color interpolants, and hardware-accelerated stencil buffer give me quite a few toys to play with. Attend this presentation, go home, and write upward scalability into your engines!'' Raise Your I.Q Program NVIDIA's Raise Your I.Q program is designed to bring a new level of realism to the PC user's visual experience through the adoption of industry standards, advanced 3D features and photorealistic imagery. As program participants, developers receive early access to the roadmaps and platforms that are rapidly advancing 3D technology. This access enables developers to improve their software's visual quality and performance during each stage of title development. NVIDIA is strategically positioned to provide a single platform for designing models and artwork, developing scenes and levels, programming engines and testing and marketing new titles. The ultimate goal is to encourage developers to create new titles that are optimized for 24-bit color depths, higher screen resolutions and incorporate 3D effects, such as multi-texturing, stenciling, atmospheric mapping, environmental mapping and dynamic lighting. NVIDIA RIVA Family NVIDIA's RIVA family of 3D processors, the RIVA 128(tm), RIVA 128ZX and forthcoming RIVA TNT, are 128-bit 3D processors designed to deliver a new level of performance to the mainstream PC market. By leveraging NVIDIA's graphics technology and massive gate counts, the RIVA processor family is designed to deliver stunningly realistic, high frame rate 3D, along with benchmark winning 2D, VGA and video acceleration all in single chip iterations. The RIVA processors are optimized for both Direct3D(tm) and OpenGL(tm). [snip] -G