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Technology Stocks : Zapata (ZAP) -- Ignore unavailable to you. Want to Upgrade?

To: Phil(bullrider) who wrote (88)	7/10/1998 10:30:00 AM
From: Ken M	Read Replies (2) \| Respond to of 1206

IMO you bought at the top on this one I am short at 17 1/4 and as you may remember I went short DoubleClick at 71. Good trading

To: Phil(bullrider) who wrote (88)	7/10/1998 8:50:00 PM
From: MARIO PASQUA	Read Replies (1) \| Respond to of 1206

bullrider, I believe the up-side potential for ZAP could be enormous, and the downside risk, is very low. Maybe you should read some posters from people in contact with the the all business: Greetings Jul 9 1998 10:54AM EDTHave been reading this board with great interest. I thought you might like to meet one of the (now) 22 Zap publishers so you can see where your investment is going. My name is Nancy Eaton, and I publish RETRO magazine. I see a lot of flak flying around about the quality of Zap's site, the quality of the websites within it. I want to give you a little background and a little perspective to think about. First, don't worry about what Zap's site looks like now. How could it look any different when deals have yet to be signed off, and only a few weeks have gone by since letters of agreement have been signed? It takes a while to develop a good interface, part of this involving identifying and exploiting synergies between the sites. So be patient. Each of the selected sites already have an established following of their own. Don't forget that the strength of Zap in the future will depend on the strength of each of the individual sites -- IMO, possibly moreso than whatever the "Portal" will end up looking like. People access websites from many places; portals are just one point of entry. The META tags on our pages enable our sites to show up in all the search engines. So, essentially, Zap's real strength will be in the sum of its individual parts. So what about these parts? Are we really any good, or are we the "third-rate" or "second tier" sites we've been called? I can only speak for my site. We have a very large audience in a popular and loyal niche market. We are growing rapidly. We have won big awards -- NetGuide named us "Most Original Website of 1997." We've been Cool Site of the Day twice, been featured on CNN Headline News, USA Today, CBS, MSNBC's "The Site" (Site of the Night), Internet Professsional Publisher Association Design Award, plus many others too numerous to mention. Third rate? Second tier? I don't think so. Management? I worked ten years at a major computer company in Silicon Valley. Made a lot of money for them. Decided to make some of my own. Before that, ten years' experience at major advertising agencies. I started RETRO in 1996 on a shoestring. It is a one-person operation (take a look at the site and see if you can believe that.) Our ads are provided by one of the major ad rep firm, 24/7 media, and our content has been syndicated by Streamix/Zing, which will expose us to millions of people a week starting next month and provide us with additional ad revenue. Why did we sell to Zapata? Because they, unlike ANYONE else, is investing in CONTENT. As a bootstrapped company, we needed outside investment in order to continue to grow and thrive. As you look at each of the sites on Zap, see the diamonds. Both in the semi-finished state, and in the rough. And think about the potential that these sites have now that they are properly capitalized. Anyone who has done their DD will see that this company is a good investment with or without the Internet space. The Glazers are smart people and I am confident they will do an excellent job with this new Internet investment. And YOU can count on me to make my part of the pie as good as it can be. Nancy Eaton Editor & Publisher RETRO magazine www.retroactive.com