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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: Apache Indian who wrote (12652)	7/11/1998 10:28:00 AM
From: Andrew Kingzett Taylor	Respond to of 27307

With regard to advertisements. As you know,the advertisements you see are often tailored to the subject matter of the page . If you go to YAHOO automobiles , for example , you WILL see adverts by auto manufacturers ... I can remember seeing adverts by Lexus and Ford quite recently. I also wonder if the adverts are tailored to the individual user . Perhaps that is why you have not been seeing adverts from the big name companies .In any case ,I am sure they will be individualised ( if there is such a word ) in the future. I am an Australian living in the U.S but I saw an advert mentioning Mark McGwire on the Yahoo Australia page the other day. Very few people in Australia would know who he was !

To: Apache Indian who wrote (12652)	7/11/1998 9:11:00 PM
From: Daniel J	Read Replies (1) \| Respond to of 27307

I agree with your sentiments completely. However, a minor point: YHOO's market cap is around 9 billion, not 100 billion+. This is only a small difference that does not detract from your main point, with which I agree. Excuse me if you were using hyperbole, and I was too dim to realize it... >> You have decided to give a company that maintains a free directory service and search engine and can only B E G for advertisement contracts NOT demand them from customers, a market cap of a whopping 100 billion+ when at its current growth rate it might never reach 500 million in revenues by end of Year 2000 !!