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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: BBG who wrote (57125)	7/11/1998 1:12:00 PM
From: Trakker	Respond to of 58324

JD, Okay so I woke up a litty pissy this morning. Anyway, on to Iomega matters: "No doubt businesses use more than the average user... Does anyone have any idea how many of the 15,000,000 plus (damn that's a big number) drives are being used by business and how many by home users?" When the zip was initially launched (3/95), Iomega targeted the so/ho market with their aftermarket drive. They sold approximately 5 million drives during a period of about 18 months. Since last Fall Iomega has sold approximately 9 million drives. Iomega didn't seriously target the corporate market until mid-97 when they started to have a fuller line of OEM drives. My guess, based on the targeting that Iomega has been doing since launching the zip drive would be about a 60/40 split (home/business) of all drives. I believe in the last conference call Iomega stated 50% revenue coming from the OEM target (can someone confirm/deny?) that's my random shot at it.