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Technology Stocks : Compaq -- Ignore unavailable to you. Want to Upgrade?

To: Ibexx who wrote (28922)	7/13/1998 9:01:00 AM
From: Roy F	Read Replies (1) \| Respond to of 97611

CDW Computer Centers Launches New SMB Marketing Strategy July 13, 1998 08:55 AM VERNON HILLS, Ill., July 13 /PRNewswire/ -- CDW Computer Centers, Inc. CDWC , one of the country's largest and fastest growing direct marketers of brand name computer products, announced this week that it will launch a multi-faceted marketing campaign in partnership with Compaq Computer Corporation CPQ . The comprehensive campaign, targeted to small to medium sized businesses, includes an exclusive CDW call center where customers can call directly to get Compaq product information and place orders from CDW's trained account managers. The marketing partnership also includes an exclusive CDW-Compaq Web site located at cdw.com, where customers will have direct access to Compaq product information. Both the exclusive call center and closed loop Web site provide highly responsive order and fulfillment services, allowing SMB customers to quickly and easily purchase and receive Compaq products. Customers can call the CDW-Compaq call center at 800-260-4239. "As the No. 1 direct reseller of Compaq products, CDW is poised, excited and ready to take our Compaq relationship to the next level," said Joseph Kremer, CDW's vice president of marketing. "This campaign will allow us to better service our SMB customers by offering outstanding customer service, increased responsiveness and excellent CDW/Compaq product solutions." The No. 1 authorized direct marketing source for Compaq products, CDW sells more Compaq products in the United States than any other channel partner in its class. CDW was also recently named the first direct marketer to ever receive the Top 10 Channel Award from Compaq, and has been consistently recognized as one of the top ten direct marketers of Compaq servers worldwide. About CDW Computer Centers and cdw.com From its founding in 1984 as a one man, home-based business with CEO Michael Krasny at the helm, today CDW, a Fortune 1000 company, boasts more than 1,300 coworkers whose efforts resulted in 1997 net sales that topped the $1.2 billion mark. The No. 1 authorized source for Compaq, IBM, Microsoft and Toshiba, CDW offers more than 30,000 brand name microcomputer products to business, government, educational, institutional and home office users in the United States. CDW prides itself on unparalleled technical support and customer service, with more than 50 factory-trained and certified technicians. In terms of personalized service and solutions, CDW sets the standard, completing more than 3,000 custom configurations each week, free of charge. CDW has taken online commerce to new heights with its award-winning Web site, www.cdw.com, offering more than 27,000 computer products -- with detailed specifications for over 7,000 to search and order online. With approximately 40,000 unique users and 400,000 hits per day, the company's web site accounts for an integral component of the company's business and plays a critical role in CDW's overall business strategy. For more information about CDW, please call 800-671-4239. SOURCE CDW Computer Centers, Inc.