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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?


To: John Ke who wrote (10166)7/13/1998 9:52:00 AM
From: John Ke  Read Replies (1) | Respond to of 164684
 
Amazon's 2nd-Qtr Loss Seen Widening From Previous Forecasts

Seattle, July 13 (Bloomberg) -- Amazon.com Inc.'s second-
quarter loss is expected to be more than double analyst forecasts
of three months ago and the online bookseller won't be profitable
until 2000, First Call Corp. said.

Estimates for Amazon.com's quarterly loss widened to 43
cents from 20 cents, according to First Call, which tracks and
compiles analyst earnings estimates. Projections for the second-
quarter loss widened sharply after Amazon's first-quarter loss in
April and steadily increased during the following weeks, First
Call said.

Amazon's costs are rising as it spends more to advertise its
new music offerings and to compete with online sales from rivals
Barnes & Noble Inc. and Borders Group Inc., analysts said. In
April, estimates were for a 1999 profit of 2 cents a share. Now,
analysts expect a 1999 loss of 73 cents, First Call said.

''They are going to spend heavily, and it will cost more to
promote the music,'' said Ryan Jacob, portfolio manager at the
Internet Fund, which owns Amazon.com. shares.

Amazon fell 6 to 99 1/2 on Friday, down 29 percent from its
record close of 139 1/2 a week ago. The Seattle-based company has
not reported a profit since it went public in May 1997.

Amazon spokeswoman Kay Dangaard declined to comment.

Expansion

Amazon bought three companies in April to expand into Europe
and add online video sales. The expansion adds to Amazon's
payroll and increases its technology costs, analysts said.

''They said at the end of the last quarter that they would
increase their marketing expenditures,'' said Dain Rauscher
Wessels analyst Mitchell Bartlett, who has a ''hold'' rating on
the stock and expects the company will turn a profit in 2001.

Bartlett said he expects Amazon to lose 40 cents a share on
sales of $111 million for the second quarter. The company lost 28
cents in the year-earlier quarter on sales of $27.9 million.

Amazon's betting that by spending more on advertising,
expanding into Europe and selling products besides books, it will
be able to pump up sales enough to become profitable, analysts
said. Sales from Europe, as well as from music and videos, should
boost the company's total 1998 sales to more than $500 million,
the Internet Fund's Jacob said.

The Seattle-based company is scheduled to report its
earnings on July 22, according to First Call.

Aimee Picchi in the Princeton newsroom (609) 279-4021/rjb/gcr.