To: J Fieb who wrote (34297 ) 7/14/1998 6:04:00 PM From: J Fieb Respond to of 50808
Columbine is getting bigger too, maybe they can sell some DIVI systems to their clients?cjds.com Acquisition of ADSERVE and ADTRAQ Positions Columbine JDS as one of the Top Agency Software Solutions Provider FOR IMMEDIATE RELEASE Denver, CO - June 11, 1998 - Columbine JDS (CJDS), one of the world's leading providers of electronic media solutions, today announced the acquisition of ADSERVE and ADTRAQ from Toronto-based KTS, one of the top suppliers of management software for advertising agencies in the Canadian and in the entire North American markets. ADSERVE and ADTRAQ are modular products offering fully integrated software suites for the management of all aspects of the business processes of advertising agencies and media buying services. Software modules within ADSERVE and ADTRAQ include systems for financial management functions, such as accounting, time and expense reporting, and client profitability, as well as systems for media planning and buying, project monitoring, and production control and traffic. Ron Fehler, President of the Advertising Systems Division, has been named CJDS Vice President of Agency Solutions and will be responsible for all agency products across the company. CJDS Agency Solutions, which now includes ADSERVE and ADTRAQ, will maintain offices in New York, Toronto, Denver and Los Angeles. "The acquisition of KTS's Advertising Systems Division further raises CJDS's stature on the agency and buying services side of the business," noted Fehler. "And the combined product lines from the two companies now positions CJDS as one of the key players in the agency andÿ buying services arena." In addition to ADSERVE and ADTRAQ, CJDS's line of software solutions for advertising agencies includes MediaLine for Windows, a fully integrated system that handles spot, network, cable, trade, print, production and financials for agencies, media buyers, and advertisers. CJDS also offers solutions for National Sales Reps and Direct Response TV. Wayne Ruting, CJDS President and CEO, said, "Our vision at CJDS has been to be the leading provider of media software solutions - whether this be solutions for advertising agencies, national sales representative organizations or broadcast and cable operators. The acquisition of the KTS Advertising Systems Division is a very significant development that reinforces our commitment to the agency side of the business.ÿ Ron Fehler has built a strong franchise on a reputation for product excellence and responsiveness to customers - and this fits in perfectly with the philosophy of CJDS. Together we will be able to offer our customers continued advances in technology and a wider variety of solutions." * * *