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To: Andrew H who wrote (566)	7/14/1998 8:21:00 PM
From: R.STOCKS	Read Replies (1) \| Respond to of 2752

Tech Squared Inc. Names New CEO, New CFO July 14, 1998 03:06 PM MINNEAPOLIS--(BUSINESS WIRE)--July 14, 1998--Tech Squared Inc. , a national direct marketer and distributor of microcomputer hardware, software and peripherals, is pleased to announce the appointments of Richard J. Apple as chief executive officer and Jeffrey L. Abramovitz as chief financial officer. Apple brings fifteen years of direct marketing experience to his position, including the last 14 months as senior vice president of marketing at Tech Squared. Prior to joining Tech Squared, Apple served as President and CEO of William Tell Marketing, an Internet marketing and publishing company that he founded. Apple has also served as vice president of marketing at Micron Electronics, vice president of sales and marketing at ZEOS International, and at consumer direct marketing companies such as Fingerhut Companies and CVN Companies. "We are delighted to have an individual such as Richard at the helm of our organization," said Joel Ronning, chairman of Tech Squared. "His leadership in the launch of our new Net Direct* catalog, along with his contribution to our DTP Direct catalog sales and profitability growth, has shown Richard to have both the strategic vision and the hands-on management capability that a growing company like ours needs." Also named today was Jeffrey Abramovitz as chief financial officer. Abramovitz, a CPA, has 13 years experience in finance and accounting, including nearly two years as Tech Squared's controller. Before joining Tech Squared, Abramovitz served as regional vice president/controller for NovaCare Inc., and served in various financial and accounting capacities at Northwest Airlines and at Ernst & Young. Joel Ronning, former CEO of Tech Squared, will continue in his position as chairman of the board of the company. Also continuing in his position as president and COO is Chuck Reese, who has held those positions since joining the company in August, 1996. Tech Squared Inc. is a national direct marketer and distributor of mid- to high-end microcomputer hardware, software and peripherals to vertical marketplaces of business users. Customers interested in more information on Internet development hardware and software should call Net Direct at 800-311-7389, while customers interested in hardware and software for the graphics professional should call DTP Direct at 800-395-7778. Interested resellers should contact Tech Squared distribution at 800-762-3531.