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To: tonyt who wrote (10392)	7/14/1998 10:57:00 PM
From: Rob S.	Read Replies (1) \| Respond to of 164684

Good point . . . your statement probably has more importance than we think. Studies have already shown that people who have internet access spend far less time watching the TV (and being captive to the trillion dollar broadcasting & ad empire). What if they built a better book store and fewer people came? What if people bought fewer books because they found stimulating conversation and growing information sources via the internet? What if the ad-dependent society shifted toward a more democratic and less beureaucratic (costly) exchange of information? Wouldn't that be someting? (guess what? - it's already happening). The mass print and broadcast technologies brought about the vehicle for the creation of the advertising centric American commercial society; it's engrained in the way we think and do business. But what happens when the underlying technology upon which people exchange information, interact and do business changes? Do we keep the old, top-down structures? Heck no. They won't disappear without a fight from vested interests, but the technology is different and inherently more adaptable to "normal" one-to-one human interaction. Micromonopolysoft and Netescape and others have tried to push "Channels" technology onto web brousers. Surprise, surprise, that failed miserably. It just doesn't fit - "I do'en need your stinkin' channels" (you Micro-buttheads).