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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: BayPig who wrote (10608)	7/16/1998 11:50:00 AM
From: Rob S.	Respond to of 164684

Margins and costs . . .

To: BayPig who wrote (10608)	7/17/1998 6:08:00 AM
From: John May	Read Replies (1) \| Respond to of 164684

BayPig, I can't answer your question. I've emailed Amazon and will report back. My opinion: Associates Payments are commissions and, therefore, a marketing expense. With regard to: <<Is it also Amazon's contention that they could stop payments to their associates and maintain the same amount of revenue? >> Why would they do this? With 60,000 Associates, Amazon must feel that their success is largely attributable to this innovative program. Surely they wouldn't pull the plug on it. If they did, I think revenue would fall precipitously. I could envision them cutting the Associates' commission rate. That's not the nicest thing to do, but hard ball is played every day. And I would also imagine that if they did, their stock price would shoot up just as AOL's did when they raised their "flat" fee by $2.