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To: Don Dorsey who wrote (34336)	7/16/1998 3:36:00 PM
From: John Rieman	Respond to of 50808

Divi partner JVC on D-VHS................................... twice.com JVC: Hollywood's Not Focused On Hybrid D-VHS Tapes - -July 16, 1998 By Bob Gerson The coming of a new generation of home video recorders, conforming to the D-VHS (D for digital) standard will likely mean one more layer of inventory for video software retailers, according to a top executive at JVC, which controls the basic patents for all the variations of the VHS standard. While the current word on the street is that the major Hollywood studios are insisting that pre-recorded D-VHS cassettes be dual-recorded to hold both digital and analog versions, so as to spare dealers the need for dual inventory, that just isn't the case, according to Kazuo Koda, general manager of JVC's Multimedia Business Planning Department's Audio/Video and Multimedia Sector. At a media briefing in Paris where JVC hosted dealers and selected members of the press during the World Cup soccer final, Koda stated that Hollywood's interest in D-VHS software "is more on single digital recording," rather than a dual-format system. The strongest interest, he stated, is in digital alone "for the superior quality of the picture." However, JVC president Takeo Shizui did acknowledge that JVC is looking at the possibility of dual-format digital/analog D-VHS software. "We are studying 'DigiAna' as a single inventory" product, he said. "We have a strong interest in this," he said, but added, "this is not a simple technology." Shizui indicated the most promising approach is in depth recording, first laying down the digital information on the tape and then recording the analog on top -- a similar system is used for pre-recorded VHS Hi-Fi stereo cassettes, with the audio information recorded beneath the video. The big difficulty, he said, is in ensuring that the D-VHS cassettes will provide full quality when played on conventional VHS decks.