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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?


To: John May who wrote (10636)7/16/1998 5:50:00 PM
From: Rob S.  Read Replies (2) | Respond to of 164684
 
How do you figure that the margin difference is "already discounted

in the price times sales"? To start out, neither of these companies

is valued on price to sales ratios. These stocks are valued almost

entirely on speculation of what they might achieve in five or

six years. It is ridiculous to say that they are valued on price to

sales when they have so little sales. Considering the profitability

of those sales, it is even more ridiculous to say that Amazon.com's

stock is based on their price to sales.

Are you saying that sales of less than $250 million at 22% gross

margin is justification for a market valuation of over $5 billion?

If so, what are you using to justify this? Is if comparative

valuations? Is it forecasting spreadsheets that model the business?

Is it analysts projections?

Take a look at the "numbers" from Amazon's most recent 10Q;

------------
RESULTS OF OPERATIONS

Quarter Ended March 31,
-----------------------
1998 1997 % Change
------- ------- --------
(in thousands)
Net sales.............................. $87,375 $16,005 446%

Gross Profit

(in thousands)
Gross profit............................ $19,321 $ 3,521 449%
Gross margin............................ 22.1% 22.0%

Marketing and Sales
(in thousands)
Marketing and sales..................... $19,503 $ 3,906 399%
Percentage of net sales................. 22.3% 24.4%

Product Development
(in thousands)
Product development..................... $ 6,729 $ 1,575 327%
Percentage of net sales................. 7.7% 9.8%

General and Administrative

General and administrative............. $ 1,963 $ 1,142 72%
Percentage of net sales................ 2.2% 7.1%
-------------

Amazon had gross sales of $87 million, gross margin of 22%, Marketing

expense of 22%, development costs of 8% and G & A costs of 2%. That

nets a loss of 10.1% of sales. It doesn't take into account further

expense and dilution caused by the company's Senior debt need to

secure additional capital to fund broader distribution goals. Or how

do you propose that the company will grow? They are losing money and

must get more "free money" from investors pockets in ordr to fund the

mounting losses they are incurring.

Amazon has a Senior note valued at $530 million at maturity, more

than twice the annual sales of the company that must be retired or

converted. Amazon.com will need to grow sales to much more than

$2.46 billion at 22% margin just to service this debt. (calculated as

the amount of annual sales at 22% margin, exclusive of any other

costs of doing business). Interest of 10% starts accruing in 2003.

Large dilution due to employee and management stock options will have

a further effect in nullifying profits and sales figures.

------------

Excuse me John, but I have a very difficult time understanding your

thinking that sales, or any other fundamental factor for that matter,

can be used to justify the stock price. Further, when you look at

the supposed glorious and, so far, fictitious returns this company is

expected to generate, you will see that they have already been

maneuvered into the hands of the venture capitalists and investment

bankers - the same group where Bozo has his roots. Investors will be

left holding only the dream and their disapearing balance on

investment statements.

Please enlighten us as to why my assessment does not make sense.