SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Audio and Radio on the Internet- NAVR -- Ignore unavailable to you. Want to Upgrade?


To: Turboe who wrote (181)7/18/1998 12:31:00 PM
From: Urlman  Read Replies (1) | Respond to of 27722
 
Advertising Age INTERACTIVE: NET BROADCASTER SPORTS NEW NAME, FEATURES Aÿ
July 13, 1998
INTERACTIVE: NET BROADCASTER SPORTS NEW NAME, FEATURES Aÿ
Patricia Riedman Aÿ

Trying to reshape its image, TheDJ.com changes its name to Spinner.com July 15 and relaunches with a series of new features and a cadre of new advertisers.

The Internet broadcaster (www.spinner.com), whose parent company Terraflex Data Systems has also been renamed Spinner Networks, relaunches with 100,000 full-length songs, up from 80,000, and 100 channels, increased from 85.

Intel Corp., audio software company QSound, interstitial entertainment company Zing Network and Warner Bros. are charter advertisers.

The Burlingame, Calif.-based music site is switching e-commerce partners, moving to Amazon.com from CDnow for CD sales. An Amazon.com buy button will appear on Spinner.com's music players.

NEARLY $1 MIL AD EFFORT

The site, which garnered 17 million impressions in June, is aiming mainly for an audience that logs in from work, where they can take advantage of high-speed connections for long periods.

To kick off the revamped service, Spinner.com is launching a nearly $1 million ad campaign, created by unnamed free-lancers, with the tagline ''You've never heard music like this before.'' It will include print, radio, outdoor and online media.

''We're focused solely on music,'' said Scott Epstein, VP-marketing at Spinner.com. The new name ''has a lot of great music equity.''

Mr. Epstein said theDJ.com was problematic because people confused it with Dow Jones & Co.'s site, whose URL is www.dj.

com. ''As a marketing guy, I knew I couldn't stand it if I knew we were losing traffic'' because of the name.

The music site, which launched in April 1996, wants to distance itself from over-the-air radio.

''Research has shown that consumers don't like radio,'' he said, citing a study in which people said they found radio unsatisfying because it had too many interruptions. Spinner.com's focus eschews traditional formats, which often include talk radio, news and sports.

FACEPLATE PROGRAM EXPANDS

Spinner.com has two main products-a Web-based player and Spinner Plus, software that users can download and then hear music without using a browser. Spinner.com hopes to generate revenue by extending its Faceplate program, in which it licenses a co-branded version of the Web-based Spinner on a partner's site. Launch Media and Ziff-Davis' GameSpot gaming site are Faceplate partners.

Spinner.com sells ad banners for $30 per thousand impressions, but hopes to concentrate on sponsorships of its music stations as well as rich media ads, many of which will be audio commercials synchronized with banners.

''We're taking a cinema-advertising approach,'' said Mr. Epstein. ''There will be few interruptions per hour so the ads will stand out.''

AUDIO ADS MAKE SENSE

Audio-synched ads make sense because ''a user on our service is already rich-media enabled,'' adds Josh Felser, president of Spinner.com.

Spinner.com also just hired a VP-sales. Until now, its in-house sales force and 24/7 Media both handled sales. It is also enhancing its personalization technology, which works with collaborative filtering software from Net Perceptions.

''We're going to give users their own channel,'' said Mr. Epstein. The program will mix music people have selected in the past with recommendations based on prior selections. ''The best news of all is that they'll hear very little of what they don't want.''

OTHER COMPETITORS

Spinner.com isn't the only Internet music brand trying to broaden its scope. One of the biggest players in this space, Broadcast.com, recently changed its name from AudioNet to reflect its broad offering of TV and radio Internet broadcasting. NetRadio Networks and Imagine Radio are other sites competing for listeners in this space.

Even so, the audience reach for these Internet broadcasters is still limited, said Mark Hardie, senior analyst at Forrester Research. ''Rarely do (hybrid Web radio broadcasters) show hundreds of thousands of users. Their infrastructure can't support it,'' he said.

While studies have shown that more people are listening to the radio at work, Mr. Hardie said, ''there (are) few studies to suggest that consumers who are online at the office listen to audio accompaniment.''

But hybrid broadcasters ''have a lot technically going for them over (over-the-air) radio.''

''You're picking a genre, and sometimes sub-genres, and you listen to extensive song lists,'' Mr. Hardie added, rather than music chosen by someone else.



To: Turboe who wrote (181)7/18/1998 6:03:00 PM
From: Urlman  Respond to of 27722
 
New NEC Ready Notebooks Offer Exceptional Features and Value; Consumers Enjoy Active Matrix TFT Displays at Dual Scan Prices

July 16, 1998, Thursday
SACRAMENTO, Calif. Business Wire

A A A July 16, 1998--Packard bell NEC expands its NEC Ready line of sophisticated, full-featured PCs designed for home and home office users with two new notebook computers: the NEC Ready 220T and the NEC Ready 330T.

While providing the portability and compact size that users want and need at affordable prices, these notebook computers also offer high-end features such as large, brilliant active matrix TFT displays, Intel Pentium processors with MMX technology, Internet access, modular CD-ROM and floppy disk drives, and full-size keyboards.

NEC Ready notebook computers provide exceptional value, fitting the budget of consumers who may not have considered a portable or additional PC.

NEC Ready notebook computers accommodate a busy "on-the-go" lifestyle, allowing users to compute anywhere -- a student writing in the library, dorm or classroom; a parent managing family finances in the kitchen, living room or bedroom; or a home office user presenting a multimedia proposal at a client's office, or working outside on the hammock.

An NEC Ready notebook's compact size saves desktop or kitchen countertop space. As an additional PC, the NEC Ready 220T or 330T notebook computer allows a family member to surf the Web, research topics, write memos or play games while another is working on a desktop.

The NEC Ready 220T notebook is equipped with a 12.1-inch active matrix TFT display and is powered by a 233-MHz Intel Pentium processor with MMX technology and 32MB of SyncDRAM with 256KB L2 cache. With an estimated retail price of $ 1,799, the system also features a 2.1GB hard drive, a modular 20X maximum, variable speed CD-ROM drive, a modular floppy disk drive, and a 56Kbps-capable modem for easy and fast Internet access.

For computing with a little more punch, the NEC Ready 330T notebook offers a 266-MHz Intel Pentium processor with MMX technology and 32MB of SyncDRAM with 256KB L2 cache, and a larger 13.3-inch active matrix TFT display. Complete with a 3.2GB hard drive, a modular 24X maximum, variable speed CD-ROM drive, a modular floppy disk drive, and a 56Kbps-capable modem, this notebook has an estimated retail price of $ 2,299.

"NEC Ready notebook computers have everything users need to take control, get connected, or just have fun -- at home or on the road," said Jack Yovanovich, director of product marketing, Packard Bell NEC consumer products division.

"Combining brilliant active matrix display quality, high performance multimedia computing and a wealth of productivity features, these notebooks provide an outstanding value for consumers who are looking for a mobile computing solution with desktop power and features, as their primary or additional PC."
A
Maximum Multimedia Functionality

By combining a high-quality sound system with the richly detailed graphics and video produced by the super-clear active matrix TFT display, the NEC Ready notebooks deliver a vibrant audio-visual experience. Both models include high-performance, 128-bit accelerated graphics with 2MB video memory as well as Sound Blaster compatible, 16-bit stereo sound and dual integrated stereo speakers.
A
Software Bundle for Productivity, Entertainment, the Internet and Support

Both the NEC Ready 220T and 330T notebooks offer a wide range of productivity, entertainment, Internet and support applications. The full-featured Windows 98 software bundle includes Microsoft Word, Microsoft Works, Microsoft Encarta Encyclopedia and Intuit Quicken Basic 98.

On the graphics and entertainment side, the notebooks include The Best of Microsoft Entertainment Pack, MGI PhotoSuite, and Oddworld from GT Interactive Software. Premium Internet productivity tools include NEC Direct Internet Access featuring a variety of special offers, Quicken Online Financial Center, NEC Learning Center, NEC Net Media Player Internet Radio, and Planet Oasis.

The notebooks are also equipped with CyberWarner and AntiVirus protection to prevent problems from happening in the first place and the NEC Support Center with EZ-Tools for quick-and-easy solutions to computing problems.
A
Optional Accessories for Added Flexibility

In addition to the standard features, NEC Ready notebook computers offer options such as a port replicator for simple, cost-effective desktop connectivity; a spare battery pack for extra power; an additional AC adapter and power cord, which comes in handy when using a port replicator; and a battery charger that provides extra charging capabilities.
A
NEC Ready Notebook Configurations and Pricing

NEC Ready 220T Estimated retail price: $ 1,799 233-MHz Intel Pentium processor with MMX technology, 32MB memory with 256KB L2 cache, 2.1GB hard drive, 20X maximum, variable speed modular CD-ROM drive, modular floppy disk drive, 12.1-inch Active Matrix TFT display, and a 56Kbps-capable modem.

NEC Ready 330T Estimated retail price: $ 2,299 266-MHz Intel Pentium processor with MMX technology, 32MB memory with 256KB L2 cache, 3.2GB hard drive, 24X maximum, variable speed modular CD-ROM drive, modular floppy disk drive, 13.3-inch Active Matrix TFT display, and a 56Kbps-capable modem.
A
Company Background

The Consumer Products Division of Packard Bell NEC markets a wide range of desktop PCs, designed to meet the diverse needs of the home and home office consumer under the Packard Bell and NEC Ready brand. Based in Sacramento, privately held Packard Bell NEC Inc. is the number-three supplier of personal computers in the United States and the number-five supplier worldwide.

The company designs, manufactures and markets a broad range of desktop, notebook and mobile computers and network servers under the Packard Bell, NEC and Zenith Data Systems brands. Packard Bell NEC's major manufacturing operations are in Sacramento; Fife, Wash.; Angers, France; Sao Paolo, Brazil; and Penang, Malaysia.

For more information on NEC Ready, visit www.nec-computers.com
A

A

CONTACT: Ketchum Public Relations
A A A A A A A A A A A A Margaret Huang, 310/444-1320
A A A A A A A A A A A A margaret.huang@ketchum.com

Today's News On The Net - Business Wire's full file on the Internet

with Hyperlinks to your home page.

URL: businesswire.com