To: hdmaster  who wrote (112 ) 7/27/1998 9:32:00 AM From: P.Hronis     Respond to    of 119  
Newriders Completes Sale of Easyriders Cafe of Myrtle Beach to Former Chairman; First                         Restaurant Franchise for Newriders Inc.                       BusinessWire, Monday, July 27, 1998 at 09:22         NEWPORT BEACH, Calif,--(BUSINESS WIRE)--July 27, 1998--Newriders     Inc. (NASDAQ:NWRD) said Monday that it had completed the sale of its     Myrtle Beach, S.C., Easyriders Cafe to the former chairman of the     company, Leon Hatcher, who also operates an Easyriders motorcycle     sales and service store in Myrtle Beach.         The cafe will also operate as a franchise, making this the first     franchised Easyriders Cafe restaurant for Newriders.         Bill Prather, chief executive officer of Newriders, said: "This     is important to us for two reasons. First, it makes much more sense     for a local operator to run that business. A local operator can     respond more quickly to the seasonal economy there. Second, this is a     great opportunity for us to test our cafe franchising program. Leon     Hatcher is the perfect candidate for this. He knows the motorcycle     culture, he already operates an Easyriders motorcycle shop in Myrtle     Beach, so he understands the local economy, and our great relationship     with him will facilitate the process of working out the important     details of our franchising model. We have always viewed franchising as     one of our critical strategic growth areas, and this transaction gives     us a head start on that."         The company also announced that Michael Purcell had resigned from     the board of directors for personal reasons. Purcell was president and     CEO of the company immediately prior to John Martin becoming chairman,     and was involved in developing the initial Easyriders Cafe concept.         Statements made in this news release that relate to future plans,     financial results or projections, events or performance are     forward-looking statements within the meaning of Section 27A of the     Securities Exchange Act of 1933, as amended, and Section 21E of the     Securities Exchange Act of 1934, as amended, and fall under the safe     harbor.          The company's actual results and financial position could differ     materially from those anticipated in the forward-looking statements as     a result of a number of factors, including but not limited to,     successful execution of the company's expansion plans, impact of     competition, the availability of additional financing and other risks.          CONTACT:  Newriders Inc., Newport Beach                    Bill Nordstrom, 714/718-4630          KEYWORD:  CALIFORNIA          INDUSTRY KEYWORD: FOODS/BEVERAGES RETAIL MANAGEMENT CHANGES     Today's News On The Net - Business Wire's full file on the Internet                               with Hyperlinks to your home page.                               URL: businesswire.com      Copyright 1998, Business Wire