To: Bruce Rozenblit who wrote (2624 ) 7/19/1998 12:34:00 PM From: Brian Moloney Read Replies (1) | Respond to of 3725
Let me change your focus slightly.The problem is managed care in toto, not merely HMOs. There are few communities where the majority of the insurance is HMO. Most of the managed care in my state (Indiana) and most others is PPO and the ultimate managed care organization, Medicare. PPO stands for preferred provider organization. Unlike HMOs which pay us on a capitated basis, the PPOs pay on a discounted fee-for-service basis. HMOs are often not as strict about certain tests because the doctors share in the financial risk. If we order too many tests, we make less money, so we are more likely to "police" ourselves (the risk here is under-utilization). With PPOs, the doctors are not at risk, so the organization tends to make strict clinical guidelines to control costs. In other words, they refuse to pay at all for certain tests (or meds) and make us jump through a lot of hoops to try to get other tests approved (the thinking being that a busy doctor won't be willing to jump through too many hoops). Patients then have to pay out-of-pocket because they are having to do something out-of-plan. In the case of the ultrafast CT, I have to take the time first to educate the patient (to whom there has basically been no marketing), then I have to lobby the insurance company which does not care about individual me but would respond to a volume of requests by patients (and doctors) who don't make the request because they have not been marketed to. Contrast this with the pharmaceutical companies which spend a fortune marketing to both the doctor and the consumer patient to get their drug positioned so that it will be used. Patients will ask me by name for a medicine that would cost them over $1000 to clear up toenail fungus because they've seen the commercials and advertisements. My point to John Couch is that the technology, especially the contrast-aided scans, are wonderful, but the company has done precious little to get the test to top-of-mind awareness. I said this before, but sometimes I think that the fastest way to get this technology widespread is for there to be a major malpractice suit in a community where the scan exists but was not utilized.