I bought SLPTD.
Monday July 20, 7:01 am Eastern Time
BellSouth Kicks Off Major Voice Mail Marketing Program Using SoloPoint's S-25 Message Waiting Light
Volume marketing program marks key milestone in SoloPoint's marketing and technology roadmap
LOS GATOS, Calif., July 20 /PRNewswire/ -- SoloPoint, Inc. (Nasdaq: SLPT - news), today announced a joint marketing agreement with BellSouth (NYSE: BLS - news) that will result in the regional telephone company offering SoloPoint's S-25 Message Waiting Light as a free incentive to new customers who sign up for its MemoryCall(R) Answering Service. The initial shipment of over 10,000 S-25 Message Waiting Light units, beginning in August, will be deployed through a series of BellSouth marketing programs and, based on the success of these programs, could lead to additional orders. A SoloPoint specific product catalog will be included with each S-25 unit, describing other Voice Mail enhancement products, such as the newly introduced S-200 Voice Mail Manager, that new MemoryCall customers may also wish to take advantage of.
Developed by SoloPoint, a technology company specializing in personal call management products, the S-25 Message Waiting Light is an add-on device that easily connects to any telephone and provides consumers with a reliable visual message waiting indicator light that alerts them to messages in their MemoryCall mailbox. Improving upon first generation message lights, the S-25 uses Digital Signal Processing (DSP) technology to automatically sense and adjust to either Stutter Dial Tone (SDT) or Visual Message Waiting Indicator (VMWI) services provided by the local telephone company thereby guaranteeing consistent, reliable operation. The S-25 is also designed so that multiple units can operate together on the same telephone line or with other SoloPoint Voice Mail enhancement products. The retail price of the S-25 is $19.95.
''This large scale marketing program, undertaken by BellSouth, to give away S-25s for free to new MemoryCall customers marks a major milestone for SoloPoint,'' said Arthur Chang, CEO of SoloPoint. ''It will help BellSouth to attract and retain new customers while validating our marketing strategy and providing an optimal vehicle for up selling customers to other SoloPoint products.''
Through its MemoryCall Answering Service, BellSouth provides voice- messaging services to customers in nine southeastern states. The service answers incoming calls when the customer is unable to take the call or already on the telephone. Typically, customers are notified that a message is waiting via a stutter dial tone when he/she picks up the telephone receiver. With the addition of the SoloPoint S-25 Message Waiting Light, consumers are visually alerted that they have messages waiting by a large, easy to see, flashing light.
''By offering the Message Waiting Light at no cost to new subscribers, we not only provide consumers with a valuable incentive to try our MemoryCall service, we simultaneously eliminate one of the major reasons why we eventually lose some customers,'' said Eric Farlander, Group Manager of Messaging Services for BellSouth's Small Business Services. ''The S-25 is a low-cost, reliable solution that allows BellSouth to address one of the leading issues effecting customer retention and satisfaction. It's a great deal for everyone involved.''
Agreement Supports SoloPoint's Strategic Roadmap
The agreement with BellSouth is a direct result of efforts by SoloPoint to follow the strategic roadmap the Company announced earlier this year. The roadmap outlines key initiatives by the Company to focus its resources on value-added products that integrate directly with existing telephone services such as Voice Mail and Caller ID. It also calls for the utilization of local and regional telephone service providers (RBOCs and LECs) as the primary channel to deliver SoloPoint products to consumers.
About BellSouth
Headquartered in Atlanta, BellSouth Telecommunications, Inc. provides telecommunications services in the nine state BellSouth region, which encompasses Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. For more information on BellSouth, visit their site on the World Wide Web at bellsouth.com.
About SoloPoint
SoloPoint, Inc. (Nasdaq: SLPT - news) is a developer of telephony products for consumer, small business and mobile professionals. In addition to the S-25 Message Waiting Light, SoloPoint markets three other Voice Mail enhancement products, including the S-100, S-150, and S-200 Voice Mail Enhancer series for residential, home office and small business users. Other call management products include the M-200 Mobile Phone Companion for cellular/PCS phone users, the C-120 Personal Receptionist for the growing SOHO market and the A-200/400 Multi-line Auto Attendants for small to mid-sized businesses. For more information on SoloPoint and its products, visit the company's web site at solopoint.com. SoloPoint is a registered trademark of SoloPoint, Inc., Los Gatos, CA.
Visit SoloPoint on the World Wide Web at solopoint.com. SoloPoint corporate headquarters is located at 130-B Knowles Drive, Los Gatos, California, 95032, 408-364-8850; fax: 408-364-1724; e-mail: info@SoloPoint.com.
Joe PTG&LI !!! |