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Biotech / Medical : PFE (Pfizer) How high will it go? -- Ignore unavailable to you. Want to Upgrade?


To: ViperChick Secret Agent 006.9 who wrote (4487)7/20/1998 2:00:00 PM
From: Hunter Vann  Respond to of 9523
 
Raising the issue of Viagra
costs- who should pay?

by Jeffrey P. Kahn, Ph.D., M.P.H.
Director, Center for Bioethics
University of Minnesota

Imagine a new drug that could restore some lost
physical ability, at least for a few hours. Then
imagine that this new drug costs $10 a dose, and
could be used by millions of people. Viagra fits
this description, of course, and its magic is to
restore virility to impotent men-albeit for a few
hours at a time. Viagra is predicted to be a
billion-dollar seller for Pfizer in its first year of
sales, and that means someone is paying for all
those $10 pills.

Some managed care companies have announced
that they will not pay for Viagra based on its high
cost, but it is hard to imagine them making a
similar decision about an equally expensive drug
that cured a specific type of cancer or reversed
paralysis. Would there be hesitation to cover a
drug that would restore the use of paraplegics'
legs, even if each pill cost $10 and its effects
diminished after a few hours? No doubt we would
consider it a miracle and a bargain. So why not
Viagra?

Who needs lifestyle drugs?

Part of the motivation for denying payment for
Viagra is the perception that it doesn't cure or
even treat illness or disease, and that the functions it temporarily restores are
not life-threatening or critical enough for it to make sense to pay for it. Since
the group of patients who could use Viagra are a fast growing part of the
male population (as our population ages), managed care companies see it as
a bank breaker. A pill to temporarily "cure" paralysis would be a miracle to
those who would use it, but their numbers would be thankfully small. That
Viagra is beneficial for so many men is exactly why payers are reluctant to
cover it.

The future will likely offer many new drugs like Viagra: expensive drugs that
have lifestyle benefits without actually curing an illness or disease. We might
be comfortable drawing a line between paying for curative treatments and
those that are "cosmetic," and asking individuals to pay for cosmetic
treatments themselves. So is Viagra cosmetic, curative, or both?

Paying for lifestyle treatments

Fertility treatments like in-vitro fertilization (IVF) are not usually covered by
insurance because it is considered medically unnecessary. But it improves life
in a way that restores a normal function- offering some infertile women the
possibility of having a child. Neither Viagra nor IVF are like cosmetic
surgery, but both can be used in a "cosmetic" way by people who don't have
a medical need for them: IVF for women who want to select specific traits
for their children, and Viagra for men who think it will add vitality to their sex
lives.

The difference between using drugs or treatments for medical reasons and
cosmetic purposes offers a way to decide which deserve coverage. We
should feel even less worried about denying coverage for cosmetic uses when
the drug is affordable to most everybody.

Protecting access in the future

As we live longer and healthier lives, our health care needs will become more
about treating chronic effects to our health, such as Alzheimer's disease or
impotence, than about treatments for heart attacks in middle age. It is
important that we protect our access to drugs and treatments that improve
our health by protecting normal functions. The key will be determining what
counts as normal, and when the same treatments are merely enhancements.
The case of Viagra represents only the beginning of what will be more
difficult decisions about who pays for the promising treatments of the future.

"Bioethics in Brief" is a bi-monthly feature from the
Center for Bioethics and CNN Interactive.