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To: jjs_ynot who wrote (5978)7/20/1998 7:32:00 PM
From: TLindt  Read Replies (1) | Respond to of 8545
 
AS MUCH as investors hate them or love them...long or short the 'portals'...I'm sorry that's the game. If they don't want to play, the banks, bye-bye...JMHSMO.

It's more location, location, location then logic. People simply are where they are, because they are there...in cyberspace. In the physical world they are where you are doesn't translate....and they won't shift for the Brand...ie the Bank. Point most banks have more 'unique' customers and make more money in the physical world then a portal...but that by no means means they win the digital by default over the physical. And they could spend until the second coming of Christ and not get the same exposure...as a Web Portal.

Like building a SkyScraper in a CornField...don't mean shit if nobody lives nearby.