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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: chucke who wrote (11045)	7/21/1998 2:14:00 PM
From: Rob S.	Read Replies (1) \| Respond to of 164684

Once users get to "DeepDiscountBooks.com", buys a book at 50% off and has it delivered in the normal way, then they will tell their friends; "hey you paid too much. I am cool because I got a better deal." People take pride in getting a deal and the internet makes it much easier to compare prices and trade information that pushes even our friends faces in it. Think about your closest, best friends, the ones you really have high regards for. Don't you still relish the thought of being the first to find out and tell the other about a good deal that you both are interested in? Extend that to the petty water cooler or coffee table rivalries where motivations are not always as generous. The first impact of the internet is that it creates an exploding new way to conduct business that new and existing companies can take advantage of. The 2nd impact of the internet is that it creates exploding competition more directly controlled by the end user than any other method of commerce. Price is not the only thing but investors are deluded if they think that competition will be less and margins will be more than traditional mass-merchandise channels. They will be lower within a few years; net profits to around 0.5% to 1.5% of sales.