HomeShark Joins Forces With Infoseek to Give Millions
Access to Discounted Mortgages; Alliance Delivers
Discounted Mortgages, Educational Tools and Resources to
Infoseek Customers
Business Wire - July 22, 1998 08:21
SAN FRANCISCO--(BUSINESS WIRE)--July 22, 1998--San Francisco-based HomeShark(TM), Inc.,
the Internet's leading discount mortgage provider and national home listing service, and Infoseek(TM)
Corporation (NASDAQ:SEEK), recently announced a strategic alliance.
The new co-branded Finance Your Home sub-channel is designed to bring millions of Infoseek users
discounted mortgages, educational tools, and real estate resources.
In this, their latest in a series of distribution partnerships, HomeShark will be the anchor for Infoseek's
new Real Estate Loan Center. The alliance will give homeowners immediate access to HomeShark's
discounted mortgages through Infoseek's Real Estate and Personal Finance Channels.
HomeShark simplifies the home buying process by offering discounted mortgages, national real estate
listings, and award-winning resources at their comprehensive real estate transaction site. The company's
objective is to ensure that homebuyers have easy, convenient access to HomeShark's online real estate
resources to make finding and buying a home as painless as possible. Highlighting HomeShark's
aggressive plans to extend the reach of its brand, the company has formed strategic alliances with
vertical market players, Internet Service Providers, and leading Web portals. Recent partners such as
Quote.com, BellSouth.net, and HotBot have leveraged HomeShark's unsurpassed real estate services, its
over 850,000 national home listings, and educational tools and resources to deliver savings, value and
convenience to their customers.
"In developing our new Real Estate Loan Center we selected HomeShark as our premier mortgage
partner. This selection will enable Infoseek to move forward rapidly in the ever-growing online real estate
market with a quality real estate service that delivers the information excellence our customers have
come to expect," said Harry Motro, president and CEO of Infoseek Corporation.
"HomeShark's alliance with Infoseek will give HomeShark greater exposure in the online marketplace.
The more customers we reach, the easier it is to increase awareness of home purchase on the Web as a
cost- and time-saving alternative to more traditional methods," said Ned Hoyt, HomeShark president and
CEO. "In addition, this alliance gives the millions of Infoseek customers access to HomeShark's trusted,
comprehensive real estate and mortgage services."
About HomeShark
HomeShark, Inc., homeshark.com, is the Internet's leading real estate e-commerce site, and
the best place either on- or off-line for homebuyers to find and finance a home. HomeShark is the only
on-line source for both discount mortgages and national property listings, offering customers savings,
convenience and superior service. HomeShark's targeted offerings include customized rate quotes,
discounted mortgages from national lenders at less than half of traditional mortgage fees, comprehensive
information for home buyers and owners, and the only open real estate listings search engine. Additional
HomeShark partnerships include Excite Classifieds Network, HotBot, and Lycos. HomeShark, Inc. was
founded in October 1996 and has offices in San Francisco and Concord, California. More information
about the company can be obtained at their web site www.homeshark.com.
About Infoseek Corporation
Based in Sunnyvale, Calif., Infoseek Corporation (NASDAQ:SEEK) is a connected media company and
a leading Internet navigation service that is designed to be everyone's first choice on the Internet. In
addition to the Infoseek Internet service, Infoseek licenses its Ultraseek Server search and navigation
software to companies for their own intranet, extranet and Internet sites.
By offering intelligent channels and one of the world's largest directories of Web sites organized by topic,
Infoseek provides consumers with a familiar and meaningful search experience in addition to accurate,
high-quality search results.
Infoseek's World Wide Web site and Internet navigation services can be accessed at
infoseek.com. For more information on Infoseek's software portfolio, visit
software.infoseek.com.
Editorial contact: Margaret Henry, Antenna Group, phone 415-896-1800, e-mail
margaret@antennapr.com
CONTACT: HomeShark
Laurel Scimone Peppino, 415/659-6896 ext. 5138
laurel@homeshark.com
or
Antenna Group
Margaret Henry, 415/977-1933
margaret@antennapr.com |
