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To: ColleenB who wrote (1464)7/22/1998 12:34:00 PM
From: Janice Shell  Read Replies (1) | Respond to of 4814
 
Huh? I don't see anything about margins here, and you have to have some idea what they are in order to be able to extrapolate an earnings estimate from the $10 million sales estimate, no?

Colleen, do you understand what the phrase "bottom line" means?



To: ColleenB who wrote (1464)7/22/1998 12:36:00 PM
From: jmt  Respond to of 4814
 
>>>The after-market performs best during times of economic prosperity and more people are keeping cars longer.<<<

You have it backwards! During time of economic prosperity people get rid of old cars and buy new.

Jumper cables. Lets see what Michael Porter says. Barriers to entry, none. Product differentiation, none. Pricing power over commodity suppliers, none. Competition, high. Margins, low.

Maybe they can make it up on volume?

jmt


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