To: joe who wrote (16748 ) 7/24/1998 12:44:00 AM From: Moonray Read Replies (1) | Respond to of 22053
PricewaterhouseCoopers and 3Com Open Entertainment and Media Demonstration Center - 04:46 p.m Jul 23, 1998 Eastern SANTA CLARA, Calif., July 23 /PRNewswire/ -- PricewaterhouseCoopers and 3Com Corporation (Nasdaq: COMS) today opened the PricewaterhouseCoopers/3Com Entertainment and Media Demo Center at the 3Com Multimedia Lab in Santa Clara, California, showcasing digital technology solutions to help entertainment and media companies better manage their content. Senior executives from the two companies hosted press and customer events at the Demo Center, highlighted by a joint digital asset management demonstration linking the Santa Clara site with a test lab in Los Angeles. The Demo Center allows PricewaterhouseCoopers and 3Com to develop and test local area and long-distance network solutions for the collaboration, distribution and management of high-bandwidth entertainment and media content. It showcases digital asset management solutions applied to common entertainment business processes such as rights management, secure use and reuse of intellectual property and development of worldwide marketing materials, among others. "The PricewaterhouseCoopers/3Com Entertainment and Media Demo Center provides a very innovative -- but also a very logical and practical -- extension of the many networked multimedia applications already in use at the 3Com Multimedia Lab," said Eric Benhamou, chairman and CEO of 3Com. "This is an exciting day for 3Com, as our relationship with PricewaterhouseCoopers solidifies our position at the cutting edge of the voice, data and video convergence that is so profoundly impacting entertainment and media content providers." "PricewaterhouseCoopers has been a leader in developing digital asset management solutions focused on the entertainment and media industry for the past several years," said Steven Abraham, global leader of PricewaterhouseCoopers' entertainment and media consulting practice. "One purpose of the Demo Center is to help us refine those solutions and focus them on the specific needs of our entertainment and media industry clients." The digital asset management demonstration provided by PricewaterhouseCoopers and 3Com executives today included a full array of applications related to production and management of content for a major motion picture advertising campaign. Among the demonstrated benefits of the digital asset management system were the ability to: view digital assets seamlessly online from a number of locations instead of by phone, fax and messenger; collaborate and gain approvals online; provide security clearances, watermarking and fingerprinting; and distribute assets to various locations globally for modification and use. PricewaterhouseCoopers and 3Com recently announced their "convergence collaboration," with an initial focus on the Demo Center, providing the two companies with the opportunity to explore new territory in the digital asset management arena and to bring real E-business solutions to bear on the merging worlds of content, communications and technology. Today's Demo Center opening builds on this momentum, offering companies working with large amounts of media content an opportunity to benefit from the latest in digital asset management business solutions. Prime candidates for such an offering include the major entertainment companies, broadcast and cable networks, print media companies and the new emerging Web entertainment and information companies. Initially the PricewaterhouseCoopers/3Com Entertainment and Media Demo Center in Santa Clara will be connected to a digital asset management test lab in Los Angeles. In the coming months, PricewaterhouseCoopers and 3Com will create additional links to test labs in major markets on the East coast and in Europe. The focus and capabilities of the Demo Center will also be expanded to include digital content distribution through set-top boxes and other direct-to-consumer devices. PricewaterhouseCoopers has a rich and extensive history of providing business consulting expertise to leading entertainment companies and is at the forefront of testing, developing and implementing digital asset management solutions for entertainment and media business issues. 3Com develops networking hardware and software solutions which are required to support the effective communication and distribution of high-bandwidth data. Both organizations have taken leadership roles in offering state-of-the-art business solutions to companies in the converging content, communications and technology industries. PricewaterhouseCoopers and 3Com executives are available by appointment to provide customized digital asset management presentations and demonstrations at the Demo Center. Company executives interested in scheduling an appointment should contact either Yvette Herrera of PricewaterhouseCoopers at 310-201-1868 or John Marshall of 3Com at 408-326-8438. Members of the press interested in scheduling an appointment should contact either Peter Winkler of PricewaterhouseCoopers at 212-596-5699 or Cindy Cooper of 3Com at 408-326-1742. About PricewaterhouseCoopers PricewaterhouseCoopers ( pwcglobal.com ), the world's largest professional services organization, helps its clients build value, manage risk and improve their performance. Drawing on the talents of more than 140,000 people in 152 countries, PricewaterhouseCoopers provides a full range of business advisory services to leading global, national and local companies and to public institutions. These services include audit, accounting and tax advice; management, information technology and human resource consulting; financial advisory services including mergers & acquisitions, business recovery, project finance and litigation support; business process outsourcing services; and legal advice through a global network of affiliated law firms. About 3Com Corporation 3Com Corporation enables individuals and organizations worldwide to stay more connected by communicating and sharing information and resources anytime, anywhere. As one of the world's preeminent suppliers of data, voice and video communications technology, 3Com has delivered networking solutions to nearly 200 million customers worldwide. The company provides large enterprise, small and medium enterprise, carriers and network service providers, and consumers with comprehensive, innovative information access products and system solutions for building intelligent, reliable and high performance local and wide area networks. For further information, visit 3Com's World Wide Web site at 3com.com or the press site at 3com.com . SOURCE PricewaterhouseCoopers Copyright 1998, PR Newswire o~~~ O