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-ENGAGE TECHNOLOGIES: IPC chooses Accipiter solution for outsourced online advertising
Presswire - July 22, 1998 13:48
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M2 PRESSWIRE-22 July 1998-ENGAGE TECHNOLOGIES: IPC chooses Engage Technologies' Accipiter solution for outsourced online advertising
(C)1994-98 M2 COMMUNICATIONS LTD
-- Market leaders enter into three-year agreement -- IPC to use Accipiter's unique AdBureau turn-key service
London, England -- Engage Technologies today announced that it has signed a two-year deal with IPC, the largest publisher of print and online consumer media in
the United Kingdom. The agreement calls for IPC to outsource all its Internet ad serving and management process to Engage Technologies, located in Andover,
Massachusetts, in the United States of America.
IPC will take advantage of Accipiter's AdBureau, a unique service that enables companies to outsource ad-serving management without relinquishing control of the
advertising sales process. With AdBureau, IPC will be able to jump-start its Internet advertising services without the need to make large investments in on-site
hardware and software.
IPC will deploy AdBureau on its popular New Musical Express (www.nme.com), Uploaded (www.uploaded.com) and Yachting and Boat World (www.ybw.com)
web sites. Each is based on one of IPC's top-selling print publications. Together these three sites record six million page impressions each month.
"After months of evaluation, we selected AdBureau to manage the delivery, scheduling, targeting, and reporting of our Internet advertising," said Colin Tough, IPC's
publishing director of new media. "Accipiter provides an easy-to-implement, cost-effective ad management outsourcing solution that has already been successfully
deployed by other large media sites."
Tough added that the recent integration of Accipiter's ad serving offerings with Engage Technologies online Web visitor profiling technology was a factor in making
the decision to implement AdBureau. "We are interested in adding value to our interactive marketing efforts. The combination of Accipiter's advertising solution and
Engage Technologies' anonymous visitor data collection and real-time targeting applications will enable us to introduce behaviour-based ad targeting to our Web
sites if we wish, ' he said. In addition to providing online profiling technology, Engage Technologies, located in Andover, Massachusetts, USA, is also the creator of
Engage.Knowledge, the world's largest database of Web visitor profiles for use in real-time marketing and sales applications on the Web. Currently,
Engage.Knowledge contains over 19 million anonymous Web visitor profiles.
"Accipiter is dedicated to supplying customers with the latest ad management solutions. AdBureau is a unique approach to managing the online advertising process in
that it offers companies a way to get into Internet advertising quickly and easily with minimal cost and effort. Companies like IPC receive a soup-to-nuts ad
management service without sacrificing time or resources, allowing them to see immediate benefits from their advertising efforts," said Chris Evans, CEO of
Accipiter.
About Engage: Engage Technologies offers high-value Web advertising and marketing solutions that enable customers to profile and reach their online audience. The
company's anonymous Web visitor profiling technology helps corporations dramatically increase the relevance of their Web site's advertising, editorial and
commercial content for both first-time and repeat visitors. Engage Technologies is also the creator, of Engage. Knowledge, the world's largest database of
anonymous Web visitor profiles for use in real-time marketing and sales applications on the Internet.
Engage sets the new benchmark for privacy on the Web, allowing Web sites to deliver the best message to the right audience, while protecting individual identity.
Engage is a corporate sponsor of TRUSTe (www.truste.org), an independent privacy initiative dedicated to building users' trust and confidence on the Internet and
enforcing privacy policies. Engage is also an active participant in two of the leading Internet standards organizations, the World Wide Web Consortium (W3C), and
the Internet Engineering Task Force (IETF), and has developed and submitted one of the few technical specifications for privacy standards on the Web.
Engage is currently integrating product offerings with Accipiter, Inc. (www.accipiter.com), developer of the most advanced online advertising management solutions.
The integration of these two technologies enables advertisers and Web sites to leverage the next generation of online advertising: profile-enabled ad targeting. Engage
Technologies is a wholly owned subsidiary of CMG Information Services, Inc. (NASDAQ:CMGI) www.cmgi.com. For more information, visit the Engage Web
site at www.engagetech.com.
About CMG: CMG Information Services, Inc. (NASDAQ:CMGI) is an Internet incubator and investment company that operates direct marketing companies,
Internet companies and venture funds focussed on the Internet. Microsoft, Intel and Sumitomo hold minority positions in CMG Information Services.
In addition to Engage Technologies and Accipiter Inc., there are five majority owned companies in the CMG Internet Group including. -- Planet Direct is a
Web-based, personal on-line content service currently serving over 300 ISPs. -- NaviSite Internet Services is a leading provider of business-critical Internet
outsourcing solutions, including dial-up networking services for ISPs land corporations, and customized Internet Server Management solutions for companies
conducting business on the Internet. -- ADSmart provides centralized advertising distribution, advertising campaign management and planning for interactive media
for over 50 Web sites -- InfoMation provides Web-based knowledge management applications that utilize sophisticated agents and filtering technology to continually
monitor and deliver fresh, relevant news and information. -- The Password gives enthusiasts easy-to-use tools for finding monitoring, personalizing and sharing the
best of the Web.
The company's CMG @Ventures investment affiliate has significant interests in Lycos, Inc. (NASDAQ:LCOS), Blaxxun, Vicinity, GeoCities, Parable LLC,
Reel.com, PlanetAll, KOZ, Silknet, Chemdex, Speech Machines, Softway Systems, Select Technologies, Critical Path and Mother Nature. CMG also includes
CMG Direct and SalesLink as majority-owned subsidiaries in the direct marketing and fulfilment arena.
Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone. 978-684-3600. Fax. 978-684-3674. Additional information is
available on the company's Web site at www.cmgi.com.
About IPC: IPC Magazines is the market leader In the GBP 1.2 billion UK consumer magazine industry through its unrivalled portfolio of over 70 mainstream titles.
Each year 75 percent of UK adults buy or read an IPC magazine. Annual sales of over 420 million copies generate GBP 280 million cover price revenue and IPC
has 28 titles in the top 100 consumer magazines, with market leadership or the leading brand in 18 market segments. As market leader in the UK and growing
internationally, IPC is also pioneering its developments within the New Media arena with CD-ROM products, interactive TV initiatives and the Internet.
CONTACT: Diane Elavsky, Engage Technologies, Inc. Tel: +1 978 684 3725 e-mail: delavsky@engagetech.com Jackie Bissell, Flapjack Communications Tel:
+44 (0)171 224 4554 e-mail: jackie@flapjack.com |
