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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?


To: Steve Lachance who wrote (11239)7/22/1998 2:13:00 PM
From: llamaphlegm  Read Replies (1) | Respond to of 164684
 
WOW! I think he's really snorting something. You should go read some of the replies. It's getting ornery over there.

LP

From TMF's Top fool (that would be lowercase).

Subject: Re: Amazon isn't a bookseller?
Number: of 4919
Author: DavidGardner
read profile | read interview
Date: 7/22/98 12:48 PM (ET)

Amazon isn't just a bookseller, no.

They sell a lot of books, yep. But they also sell music now, and if they're not already #1 in market
share in that business (I think they are), they will be shortly.

In addition to these things, they have amassed (and continue to amass) one of the more amazing lists
of customer information available today -- a list that is growing exponentially relative to most other
businesses out there, and is far more telling and complex. When they begin high-margin targeted
advertising, some people who think they're "just a bookseller" will have their eyes opened further, just
as those people's eyes were opened when Amazon began selling music.

That may not happen for a while -- I have no idea when. But I know it will happen. I believe Amazon
is the only one of the top 25 sites on the Internet that does not presently have advertising. And they
have much better information on their customers.

When Amazon begins selling movies, that'll open eyes further, and when Amazon begins to move into
higher margin items like software sales, one of the more plausible bear arguments will begin to
disappear.

Probably the profoundest thing to be written on this message board in recent memory was this simple
line from greeneggs:

Now I'm not going to guess about the next business line but if they wanted to be the Internet's
leading seller of lobster they probably could do it very easily.

There is only one company in the world about which somebody could make that statement (with the
possible exception of a lobster company itself), and that is Amazon. It continues to amaze me how
some people are blind to that reality. Listen, Amazon is now potentially threatening retailers in every
business, in the same way that Microsoft is threatening Internet companies in every business. Not
actively and directly, but potentially... and likely.

Those who fail to recognize these potentialities -- and in some cases, these soon-to-be realities --
those who reflexively train their sights backward and seem incapable of visualizing the future -- will
continue to be flabbergasted by this stock's valuation.

There is tremendous risk associated with this investment, just as there is with many Internet stocks.
Because they came public earlier than most, we the public have (amazingly) been pitched "venture
capitalist" opportunities -- along with their attendant risks. Some people can think like venture
capitalists, and those by and large are the ones who've made money thus far in AMZN stock. Some
people (and I grow more convinced of this as I grow older) simply do not and cannot think like
venture capitalists, so for them they simply should avoid stocks like Amazon.com, or America Online
(which had so many of the same bearish arguments against it back in 1994 -- I recognize this
conversation -- 35 bags ago).

There are many ways to make money in the stock market -- many different companies can lead you
there. Suit your approach to your perspective, your time horizon, and your mentality.

Fool on,

David Gardner