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To: Kelly G. who wrote (15902)7/22/1998 3:29:00 PM
From: Alomex  Read Replies (1) | Respond to of 213177
 

CompUSA touts $800 iMac
rebate
By Jim Davis
Staff Writer, CNET NEWS.COM
July 22, 1998, 11:55 a.m. PT

CompUSA is putting some promotional muscle
behind the upcoming launch of the iMac,
Apple's much-ballyhooed all-in-one model for
the consumer market.

Customers who put a deposit down on the
two-toned computer before the official
product launch on August 15 will get a coupon
book with rebates on related Mac hardware
and software totaling up to $800.

Apple is counting on strong sales of the iMac to
grow its revenue base, and so is CompUSA. The
stock price of the nation's largest computer
retailer took a hit after it warned that it expects
to post a fiscal fourth-quarter loss because of
falling PC prices and softening demand.
Average sales per store have declined
approximately 15 percent from the same
quarter in the year prior.

Company officials cited hope for strong sales of
the iMac as a factor that could potentially
boost the company back to profitability.

"We believe the iMac
has the potential to
become one of
CompUSA's best-selling
desktop computers of
all time," said Larry
Mondry, CompUSA's
executive vice
president of
merchandising, in a
prepared statement.

Sources close to Apple said the company is
anticipating U.S. sales of 400,000 by December.

Related news stories
 IBM copper chip due for Macs July 21, 1998
 Jobs: Apple pegs growth to iMac July 8, 1998