To: CanynGirl who wrote (2887 ) 7/25/1998 3:49:00 PM From: CanynGirl Respond to of 10081
More info from IDC site: The most significant tidbit: "From 1997 to 1998, the percentage of business subscribers increased from 24 to 27 percent" The Wireless Industry's Most Comprehensive and Reliable End-User Survey Findings Reveal a Changing Cellular/PCS Landscape The results are in from IDC/LINK's fourth annual Personal Wireless Communications User Survey, the cellular/PCS industry's most comprehensive and reliable end-user survey. Some of the many topics addressed by this research are cellular/PCS use (including when and where calls are made) and spending (including the breakout of specific bill components such as roaming), use of handset features/functions, distribution channels, and interest in new services such as location-based billing. The findings clearly show that the cellular/PCS landscape is changing. One of the main changes is in terms of cellular/PCS users' primary use of their phones. From 1997 to 1998, the percentage of business subscribers increased from 24 to 27 percent, and the percentage of convenience subscribers increased from 22 to 27 percent. In contrast, security/safety subscribers decreased from 54 percent to 43 percent. Over the same time period, other key trends were an increase in total household monthly usage from an average of 75 to 89 minutes and an increase in total household monthly spending from $57.08 to $60.79. "The shift away from limited security/safety usage toward convenience and business usage is driving the overall increase in minutes of use and spending. New subscribers are being added, while existing ones are moving on to become higher-end subscribers," said Julie Rietman, Senior Analyst of IDC/LINK's Wireless and Mobile Communications Program, who led the study. She continued, "Not all growth in minutes of use and spending is coming from the migration of subscribers. Much of the increase in household spending and usage is from an increasing number of phones per household. This year, 32 percent of respondents said they had two or more wireless phones in their household." The 1998 Personal Wireless Communications User Survey consists of telephone interviews with 1,000 households of cellular/PCS users. This large sample size is in stark contrast to other wireless end-user surveys. The sample size and the telephone methodology translate to highly reliable results. Also, the large sample size enables IDC/LNK to provide the complete survey results crosstabulated by RBOC regions, 17 states/multi-state regions, and 22 other demographic measures. To receive further details on this report, or on other IDC research, please contact Janis Dempsey at (508) 935-4145 or by email at jdempsey@idc.com. For additional information about IDC/LINK's Telecommunications programs, please contact Kara Murphy at (508) 935-4136. For more information, contact: Julie Rietman (713) 839-0153 jrietman@idc.com