To: gaj who wrote (800 ) 7/23/1998 11:17:00 AM From: Charlie Langford Read Replies (3) | Respond to of 119973
New Trade Alert...PLUS CEO will be on Power Lunch!!! ALERT DATE: Thu 7/23/1998 STOCK SYMBOL: TMAX STOCK NAME: TOYMAX INTL INC ALERT BID/ASK: 6 13/16 -- 6 15/16 STORY/NEWS: In a hidden Associated Press story yesterday ToyMax president Steven Lebensfeld stated that ToyMax will partner with Disney to make a Creepy Crawlers set to go along with the much-anticipated ''A Bug's Life'' movie due out this fall. Creepy Crawlers are a 1960s favorite that allow children to make their own colorful rubber bugs which could prove to be high on Christmas shopping lists. On July 16, Toymax was highlights in a Wall Street Journal article on the popularity of Laser Tag. Sales of home models topped $100 million last year, up from $30 million in 1996. Toymax, the home-market leader, sold about $78.1 million in Laser Challenge sets during the fiscal year that ended March 31, up from $26.6 million a year earlier. On July 7th Toymax announced that it had signed an exclusive agreement to distribute a line of licensed products based on the popular singing group, The Spice Girls. The Spice Girls have experienced a dramatic rise to stardom and are best known for their mega-hit albums, "Spice" and "Spiceworld", which have sold a combined 34 million copies. Love em or hate em, "Spicestuff" may be the hottest thing going with young girls this Christmas. ToyMax is also entering the electronics market with its new Nintendo Mini-Classics, due in stores in August. The handheld video games based on favorites from years' past, like Donkey Kong and Super Mario Brothers. With a line up like this TOYMAX INTL INC could be "the" toy company to look at for Christmas season 1998.