REEL.COM, INC. NAMES PRESIDENT (July 20, 1998)
Chris Deyo Is Latest Strategic Addition To Online Movie Store
EMERYVILLE, Calif. (July 20, 1998) - Reel.com, Inc. (http://www.reel.com), the company that operates the planet's biggest video store, , today announced the appointment of Chris Deyo to the position of president. Reel.com, changing the way movie lovers buy movies, is the online store that recently set off a buying frenzy by pre-selling the most highly anticipated video release of all time, Titanic, for only $9.99. Deyo comes to Reel.com with over 15 years of marketing and operations experience in the software and consumer product industries. He will be responsible for leading the day-to-day operations of Reel.com.
"We are delighted to have Chris Deyo come on board," stated Julie Wainwright, CEO of Reel.com, Inc. "His strategic and operational experience, especially in online interactive entertainment, will be invaluable in guiding Reel.com as we grow to meet consumer and market demand."
Deyo most recently served as general manager for Berkeley Systems, Inc. following its purchase by Cendant Corporation in early '97. Deyo was instrumental in shaping Berkeley Systems' online marketing efforts with the launch of the Bezerk online entertainment network. Before joining Berkeley Systems in 1996, Deyo served as vice president of marketing for MicroProse, then known as Spectrum HoloByte, producer of interactive entertainment software for personal computers and next generation game consoles. He was previously vice president of marketing for Kransco Group Companies, manufacturers of sporting goods brands such as Morey Boogie bodyboards and Wham-O. Deyo began his career in brand management for the Procter & Gamble Company.
ABOUT REEL.COM
Based in Emeryville, CA, Reel.com, Inc. is the founder and creator of Reel.com (www.reel.com), a Web-based movie store offering 35,000 video titles for rent and 85,000 titles for sale. Reel.com also features an interactive movie guide, providing proprietary content to help match people with movies. The staff and writers for the site include film school graduates, video store veterans, screenwriters, and scores of other film experts. Reel is the preferred video store for @Home Network, CelebSite, Hollywood Online, the Internet Movie Database, Mr. Showbiz, TV Guide Entertainment, Web TV Networks, and Yahoo!. Reel.com also operates a physical store in Emeryville, offering a selection of 25,000 videos.
Press contacts for Reel:
Pamela Coddington, Reel, Inc. Tel: 510-549-3333 x221 Fax: 510-549-3331 pamelac@reel.com
Monica Granados, Reel, Inc. Tel: 510-549-3333 x252 Fax: 510-549-3331 email: monica@reel.com
Note: Reel.com is a trademark of Reel.com, Inc. All other company, brand and product names are trademarks of their respective companies. |