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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Stan who wrote (15951)	7/23/1998 11:29:00 PM
From: lucky_limey	Read Replies (1) \| Respond to of 213177

Called my local CompUSA here in Denver - (I wanted to pre-order 5 Imac's) Out of interest, I asked how many Imac's had been reserved by customers - they told me 4 - I asked how many Imac's the store had on order for the "Imac release"..... they told me 4. I did not order mine at this CompUSA - I want the order filled on Aug. 15th. Still looking. Thinking about it - I am wondering if the CompUSA pre-order special & rebates is a means of commiting and "holding" the buyer - when Imac's will be in short supply. If so, this is very smart, aggressive selling - will probably frustrate early adopters but will insure sales - kind of reminds me of the PowerBook G3 release. Could this be a marketing philosophy? I get the impression that Apple is doing many more things differently than just hardware/software. Hugh