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To: Gary Ng who wrote (61079)7/24/1998 12:56:00 AM
From: Paul Engel  Respond to of 186894
 
Gary & Intel Investors - Yet another Story on Intel, Copper & 0.18 micron process and products.

Hear it is.

Paul

{============================}

techweb.com

Intel Plots A Safer Course Than Rivals
(07/23/98; 7:49 p.m. ET)
By Andy Patrizio, TechWeb

While its competitors pursue huge leaps in
technology and performance, Intel is taking a
more deliberate and steady approach,
broadening all three lines of its P6 family and
bringing new technologies into the central
processing unit (CPU) mix.

The company obviously isn't scared of Advanced
Micro Devices, which announced an agreement
to license the new copper technology from
Motorola and expects to have 1-gigahertz K7
chips on the market by 2000, or Compaq's
Alpha chip, which could hit 1 GHz by next year,
according to Alpha Processors, a Samsung
subsidiary that sells Alpha-based hardware.

Intel (company profile) is also going slow on the
new copper technology from Motorola, and
doesn't plan to use it until it moves to the 0.13
micron die size in 2001, which will be in the
Merced era.

"Are we worried? No," said Christine
Chartier-Morris, an Intel spokeswoman. "From
an Intel perspective, we are very confident in
what our road map is and the needs of our
customers."

That road map includes getting all of its
manufacturing facilities converted to the 0.25
micron die by the end of this quarter, and into
0.18 micron by next year. The first 0.18 micron
chips will be Cascades and Coppermine, which
are part of the Xeon and Pentium II families,
respectively. Coppermine is set for both desktop
PCs and mobile computers, while Cascades will
go in workstations and servers.

Cascades and Coppermine will be the second
generation of chips with the Katmai instruction
set. Katmai is due in the first half of 1999, while
Cascades and Coppermine come in the second
half. Intel won't disclose the speeds of Cascades
and Coppermine, but they will be faster than the
500 MHz promised for Katmai and Tanner, a
Xeon chip due in the first half of 1999,
Chartier-Morris said.

On the low end of the P6 line is Celeron, which is
getting a boost in speed as well. In this quarter
Intel will ship the Mendocino family, which comes
with 128K of L2 cache, an external cache that
stores the CPU's most recently executed
instructions, boosting performance by as much
as 20 percent. The first generation of Celerons,
which went from 233 MHz to 300 MHz, lacked an
L2 cache. The new Celerons will come in
300-MHz and 333-MHz configurations by the end
of this quarter, with a 366-MHz chip due in the
first half of 1999.

Intel is also moving into the graphics market on
the high and low ends. On the low-end, the
company is planning to integrate the i740 3-D
chip into the Whitney chip set that will be used by
the Mendocino chips. On the higher end of the
scale, the company bought an 8 percent stake in
graphics developer Evans & Sutherland
Computer earlier this week.

Intel can afford to go slow, said one analyst,
because it covers so much territory and is in a
leadership position. "If you're not the leader,
you've got to do something to get people's
attention and do something to get people to buy
from you and not [from] the safe choice," said
Nathan Brookwood, senior analyst for
microprocessors at Dataquest in San Jose,
Calif.

Brookwood said Intel made a very clever move
stratifying its lines. "Xeon won't show up in
CompUSA, and Celeron isn't likely to show up in
corporate America," he said. Before, when the
plan was to sell the fastest chip for the most
money, and over time it would fall in price as
faster chips replaced it, there was nothing to
stop server vendors from buying a cheaper chip
for its servers.

"By putting up these little firewalls, now they have
a barrier where the people who need to build
servers have to buy a more expensive chip,"
said Brookwood.

Intel also said it was planning price reductions
for next week, but wouldn't say which lines are
being cut.




To: Gary Ng who wrote (61079)7/24/1998 12:58:00 AM
From: Paul Engel  Respond to of 186894
 
Gary - Re: " I am expecting comments like 'Intel is in trouble. they
are cutting price more than expected to regain lost
market share'.

Yep - almost every article describes how AMD is eating into Intel's market share - which they have slightly.

Of course, virtually none of them mention the fact that AMD is selling below their costs to gain that market share.

Paul