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To: put2rich who wrote (11628)	7/24/1998 8:49:00 AM
From: llamaphlegm	Read Replies (2) \| Respond to of 164684

If thanh's 2 am post was really the last one on this thread, then I know the stock's ultimately going to freefall! LP

To: put2rich who wrote (11628)	7/24/1998 9:20:00 AM
From: llamaphlegm	Respond to of 164684

Good thing there's no competition and that BKS has no money to spend on this web thing. P archives.nytimes.com July 23, 1998, Thursday Section: Business/Financial Desk THE MEDIA BUSINESS: ADVERTISING; Books on line, hair color, food, graphics, tourism and other million-dollar marketing decisions. By Courtney Kane ANOTHER busy day along Madison Avenue, as several national marketers, well known and otherwise, made changes on advertising assignments with billings estimated at more than $120 million. The largest involved barnesandnoble.com, the on-line division of the bookseller Barnes & Noble Inc. in New York, which named the New York office of TBWA Chiat/Day to handle its account. Billings were estimated at $38 million to $40 million. The account for the on-line division, along with the creative duties for the parent Barnes & Noble, had been handled for less than a year by Weiss, Whitten, Stagliano in New York. Weiss, Whitten recently began running a campaign to reintroduce the division's Web site (www.barnesandnoble.com), which competes against on-line booksellers like Amazon.com; not long afterward, Barnes & Noble and Weiss, Whitten decided to end their relationship. Ben Boyd, a spokesman for barnesandnoble.com, said the decision to hire TBWA Chiat/Day, part of the TBWA Worldwide unit of Omnicom Group, came after a six-week review that had been narrowed to that agency and two other finalists: DDB Needham New York, part of the DDB Needham Worldwide unit of Omnicom, and Deutsch Inc. in New York. While TBWA Chiat/Day has been hired to handle the on-line division, Mary Ellen Keating, a spokeswoman for Barnes & Noble, said, ''The idea has always been to have one agency to deal with both parts of our business.'' As a result, she added, ''we will be getting together with TBWA Chiat/Day to discuss our needs'' beyond the division's ads. The barnesandnoble.com decision came on the heels of a victory by the Venice, Calif., office of TBWA Chiat/ Day in landing a large account, Kinko's Inc., after a review. Billings for that assignment, announced on Tuesday, were estimated at $40 million.