To: Sun Tzu who wrote (5767 ) 7/24/1998 9:01:00 PM From: Jeff Lins Respond to of 16960
Sorry for the length: many topics covered (only 3 posts per day..) In Gateway's quarterly I noticed that though ASP's had come down, component costs had come down even more. Where does this leave the graphics chip market? nVidia is not public and SIII and TDDDF are in a world of hurt. Can any of these companies afford to price their chips so low? What is the significance of this? Can TDFX, being in the best financial shape of the group, price Banshee very low to gain market share and further enhance the brand? Or does it mean that all the companies stick together and try to keep a nice premium on the chips? Or will the sacrifice come from the boardmakers? Perhaps DELL looks at STBI and goes, "whoooaa there, STBI! What's with the positive EPS? Looks like daddy DELL has been payin' you a might too much!" (texas accent) ----- Does anybody remember the days when you couldn't buy a Mercedes for $35K ? Used to be that Mercedes was only top of the line. Would you ever think that Mercedes would make a truck (ok, Sport Utility Veh.)? Porsches were always big bux too- then 924 (?) and then boxter. My point? If TDFX wants to outdo ATI, they need to have a product for every occasion and meet the demands of the market. It means that TDFX can own the high end, but can also have products in the low-midrange end. I don't know how they will attack this (maybe they can just "break" the chips the way Intel did with the SX line), but I think it should be examined. -------- Are my eyes going bad on me? Seriously. I have stared at more 32bit vs. 16 bit pix than I can stand, and even when they are full screen I CAN'T TELL THE DIFFERENCE! Occasionally I will see something, if it is pointed out to me. In the most recent example, Anand reviews the Matrox G200 and has 2 screen shots. I scrolled down slowly, so's not to see the caption. I picked one (actually saw the dithering) and missed one- batting .500! Am I alone? Can anybody actually tell the difference? ------ Want to hear a bad joke? TDFX has a smaller market cap than SIII! Yup, the street values Savages more than Banshees. And today, while we were riding the roller coaster, SIII shareholders drank in the quarterly which revealed that they had lost 20+ million over the last 3 mos. Then they bid the stock up better than 8 percent... ------ Does anybody think we should do a press release to all of the web sites that review Voodoo2 products and tell them that VOODOO 2 BOARDS DO NOT COST $300 DOLLARS ANYMORE?!? And that SLI will not "set you back nearly $600" ---------- Uh-Oh- bad sign: from VE: voodooextreme.com On the coding side of things, we made a huge decision-we decided to move Prey into DirectX territory to support multiple 3D cards. As you know, we'd been developing under Glide and we'd been tentatively planning to utilize OpenGL as our support API. As we evaluated the whole 3D accelerator question more fully, it became clear that Microsoft had made some very welcome course corrections in DirectX 6, making at a very attractive option. That, plus their support assistance and the fact that we only have to deal with one fully-implemented API and vendor (and that every 3D card out there has some sort of DirectX support) made the decision easy. So, for the past few weeks since E3, we've been porting everything over. Tom did all the low level initialization coding and texture management and William is handling the rendering side of things. It was also a great opportunity to dive in and optimize the rendering pipeline so that it should be faster under DX6 than under Glide, and that's a good thing indeed. (my note: is this a lie? how can DX6 be faster than Glide for TDFX based boards? Since they were originally doing Glide version there is no way that this statement can be true...Maaaaaybe DX6 is faster than OpenGL, but not Glide...I wonder if MSFT is paying them off...perhaps this is another.....CONSPIRACY!!!! :P ) ------ Sun Tzu, The $40 target that has been mentioned is not just a prayer by someone who is in love with the stock. 2 analysts have also set this as a 12 month target. I will be the first to say that I rarely agree with analysts, but I make the point that there are some folks who are not "in love" with the stock that also feel its potential.