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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Paul Engel who wrote (35062)	7/24/1998 6:21:00 PM
From: Ali Chen	Read Replies (1) \| Respond to of 1584760

Intel adds better chips July 29, 1998 (By Ali Chen, Stuff Writer:) PC Weekly: Intel Corp. said today it will introduce several new Pentium II processors in the first half of 1999. The news comes few days after Advanced Micro Devices Inc. announced it will sample 350- and 400MHz chips in the second half of 1998 that will come with two types of thermal cups - regular black, and shiny aluminium. IBM Microelectronics, meanwhile, is expected to release a copper-topped K6 chips as early as this year for all internal upgrades of office computers. One Intel processor, code-named Pinkyriver, will be geared toward home users and females in particular. It will have a pink-colored cover to be more appealing in home interiors. The other, code-named Blueoyster, will wear a sky-blue cartridge to target homosexual segment of PC users. Both will include Katmai New Instructions, a set of integrated 3D instructions that should improve performance of high-end, graphics-intensive applications, mostly for enhancements of sexual content. Intel (INTC) will also produce a Green version of Pentuim II (code-named Greenish), but that is not likely to hit the market until 2000, said Billy Hugh, a spokesman for the Santa Clara, Calif., company. The Green Pentium-II will differentiate from others by green-painted case in order to compete against K6 with AMD green logo, and will mostly target environmentalists. To be more appealing, the Greenish Pentium II will employ an innovative clocking scheme: while being externally clocked at 500MHz and above, the chip will use a permanent reduction of internal frequency, down to 100MHz, in order to reduce energy pollution. "With this [innovative clocking] we can produce chips with any frequency market wants", said Hugh. Hugh declined to state performance for Pinkyriver and BlueOyster, although he said it will be significantly higher than the top-of-the-line Pentium II Celeron chips available today. "With the colored line of processors we are expecting to vastly outnumber all offerings from our competitors and gain back the market share" said Hugh. "Remember, a human eye can distinguish up to 65 million colors, so we have a great business opportunity here". The cost-effective coloring process is significant for the semiconductor giant because it enables them to churn out greater number of different chips at lower cost. "The advanced coloring scheme is more economical than permutation of caches as we used before, with the same performance effect" said Hugh. Intel said it will complete the transition to color-covered processors by the end of this year. ______________________________________________________________________