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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Bill Harmond who wrote (11697)	7/25/1998 12:55:00 PM
From: Billsig	Read Replies (6) \| Respond to of 164684

I don't have position in AMZN. My comments are from another prospective - consumer. I just ordered another book today from amzn. We average 1 book a week between my wife and myself. Why buy from amzn? 10 minutes ago, I was reading a options related story from thestreet.com and decided to checkout one of the recommendations. In just 30 seconds my book was ordered and will be here < 3days. I didn't shop the other 20 online book sellers to find out who could save me another a buck. I don't care about the rest I'm comfortable with amazon and quite frankly don't care if the whole industry raised their prices or cut their discounts. In fact i would probably be willing to pay more for a given book from an on line retailer then to go to a book store and spend 1 hour looking for a book that they probably won't have anyway. I like the flexibility, spontaneity, and choices. In fact buying a book is so easy from amzn with that 1 click system, that I'm waiting for someone to sue amzn for damages due to the customer filing for bankruptcy. Its just to easy to order books. I'll be honest I haven't been on Barnes and Nobles or Borders or any other online sellers' websites and don't see a need to.

To: Bill Harmond who wrote (11697)	7/25/1998 2:45:00 PM
From: Rob S.	Read Replies (1) \| Respond to of 164684

You are right. IF Amazon.com offers the best price in the most convenient way, people will buy from them. They do not offer the best prices but do have slight leadership in providing a well thought out and efficient web site.