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To: Kathleen capps who wrote (6259)	7/25/1998 5:43:00 PM
From: yard_man	Respond to of 8002

>>Mr. Gardner trimmed his third-quarter estimate sharply to 48 cents a share from 57 cents a share because of an expectation that high marketing expenses will continue.<< Easy to upgrade and lower the bar for his expectations at the same time. I think the ASPs aren't going to firm any time soon. Problem is the whole sector's prospects going forward are simply not that good (with respect to stock prices). Demand is decelerating while the stocks are trading at all-time highs.