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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Don Dorsey who wrote (34714)	7/26/1998 12:19:00 PM
From: John Rieman	Read Replies (1) \| Respond to of 50808

SeaChange is an IBM customer. Columbine JDS is a Divicom partner............................ multichannel.com Still, he acknowledged that it will be an uphill battle versus category leaders Columbine JDS' CompuLink and CCMS Inc., which command a combined market share of 80 percent to 90 percent, Scanlan said. The Windows NT-based T&B product enables operators to manage all scheduling and financial aspects of ad sales through verification and, thus, to maximize book-to-bill ratios, SeaChange said in its announcement. Per-site pricing for the T&B hardware and software is based on the number of ad zones and channels, Scanlan said, noting that the price ranges from $40,000 to $90,000. John Molamphy, director of operations at DirectLink of Oregon, and Richard Lewis, operations manager at Time Warner Communications in Orlando, Fla., were among those lauding the "one-stop-shopping" aspect. Molamphy said DirectLink may use the products not only for ad sales, but for long-form local-access programming and pay-per-view. DirectLink -- which is replacing a 10-year-old, tape-based analog system to insert on 15 channels, up from seven -- expects to see a "significant" uptick in ad revenues, said David Cole, its director of marketing and sales. After a four-year search, Time Warner also decided on one vendor for insertion and T&B. SeaChange's "B" system will "support us across our entire ad-sales business," managing spots across 60 channels in two zones, including Central Florida News Network, as well as the Orlando Interconnect, Lewis said. Other major clients include Charter Communications Inc. in Los Angeles, which will manage inventory across 150 networks; MediaOne in Fresno, Calif. (60 channels); and Marcus Cable Co. L.P. in Waterbury, Conn. (16 channels). Time Warner is among MSOs that are mulling other T&B commitments. Columbine JDS, meanwhile, has expanded its reach beyond the sales side. In June, it acquired the "Adserve" and "Adtraq" management software for ad agencies and media-buying services from Toronto-based KTS; that software includes systems for media planning and buying, production control and traffic.