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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Paul Engel who wrote (61282)	7/28/1998 7:17:00 AM
From: Kealoha	Read Replies (1) \| Respond to of 186894

Paul Engle. An intern must be the writer on this Wall Street Jounral article. Intel...to rival AMD??? Kiss my A--! Maybe Rival the dogfood for the K-9, that is... July 27, 1998 Intel Continues to Slash Prices On Pentium II, Celeron Chips Dow Jones Newswires NEW YORK -- Intel Corp., which has been slashing costs to adjust to strong competition and the rising popularity of cheaper personal computers, Monday announced price cuts of up to 31% on desktop PC chips. Experts say at least two more price cuts from the semiconductor bellwether are expected later this year. The company already cut prices on its high-end Pentium IIs back in April and June. But Intel expects demand to increase as PC makers continue to clear out their inventories and begin to build new machines again, which should help component suppliers. The Santa Clara, Calif., chip maker is slashing the price of its 300-megahertz Pentium II by 31% to $209, from $305 in June. The 300-megahertz version of its Celeron processor, a lower-cost, slower chip, will drop 30% to $112, from $159, and the 266-megahertz version is set to decrease 19% to $86 from $106. The prices apply when chips are bought in batches of 1,000. Intel also said the price of its two fastest chips, the 350- and 400-megahertz Pentium IIs, will fall 18% to $423 and $589, respectively, from their June levels. The latest round of cuts also are designed to better position the company as the important back-to-school season nears. The price cuts on Intel's older lines follow its announcement last week that it would speed the introduction of the successor to its low-end Celeron chip. The company is ahead of schedule on developing two new chips that will rival Advanced Micro Devices Inc.'s K7 chip. The new Intel chips, code-named Cascades and Coppermine, will be built with circuitry widths of 0.18 micron -- about 1/550th the size of a human hair, and will introduced some time next year. Coppermine is a Pentium II chip aimed at desktop and laptop computers, it said. Cascades will run higher-performance workstations, which are used in graphics-intensive computer animation or scientific work. Intel last week declined to say how fast the chips are but indicated they would be significantly above 400 megahertz. It said development of the chips is moving ahead of schedule, so they will be in production in the first half 1999 rather than the second half, as previously expected. The competition between Intel and rival AMD has been heating up lately, particularly after AMD announced it would use Motorola Inc.'s manufacturing process to develop a copper version of its K7 semiconductor, an important advance in making significantly more powerful computer chips. The move is expected to help AMD gain ground on Intel. The copper technology is likely to attract much attention. International Business Machines Corp. made headlines last September by first announcing that it could feasibly use copper in place of aluminum, which the industry had used for 30 years to connect microscopic circuits on chips. Copper can conduct electricity faster than aluminum, making it possible to make even smaller lines of circuitry without slowing the flow of information. AMD needs the technology to design microprocessors to hit the next milestone in chip speed, which allows operations at one billion cycles a second, or one gigahertz. Most chips used in PCs today operate about one third as fast. Return to top of page \| Format for printing Copyright c 1998 Dow Jones & Company, Inc. All Rights Reserved.