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To: JC who wrote (2954)	7/28/1998 10:27:00 AM
From: Earlgrey	Read Replies (1) \| Respond to of 10081

yeah I speculated on this a week or so ago, that the hype era was dying and the hard numbers era is starting. But, geez why has it got to start so soooooon!!!!!!!!!! They finaly have an ad firm and now they go legit. Oh well, still love the company even if they don't cause my adrenaline to shoot about in the morning anymore. I agree wholeheartedly with your 4 points, except for the the fact that analysts love to predict numbers even in the face of a dark abyss of information, I would not be surprised if coverage was started with a buy rating and projections of future earnings. Dumb Analysts hehehehe Earl

To: JC who wrote (2954)	7/28/1998 11:00:00 AM
From: Bill I. Shockley	Read Replies (1) \| Respond to of 10081

JC I think your analysis ignores a key factor, which is the experience of those that sign up for Portico. If it works well, it virtually advertises itself to everyone that contacts a user. This is the next stage I am waiting for. I have asked my wife to sign up for Portico to test it out, since we are in for 20,000 shares. Of course it may just be that the element of user satisfaction/self advertising will contribute or not to the factors you listed. Either way, I agree that those that have been hyping a Yahoo-like rise will be disappointed in the near term. Luck to us all.