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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Eric Yang who wrote (16006)	7/28/1998 4:16:00 PM
From: Travis	Read Replies (1) \| Respond to of 213181

Fabulous news on a dreary day Bloomberg reports that CompUSA's pre-orders for the iMac are above expections in just 2 days! link and text of story below: quote.bloomberg.com ------ CompUSA's Early Orders of Apple Computer's iMac Beat Forecasts Cupertino, California, July 28 (Bloomberg) -- CompUSA Inc., the largest U.S. computer retailer, said advance orders for Apple Computer Inc.'s iMac have been stronger than expected after just two days of taking deposits on the new personal computer. CompUSA began accepting $250 deposits for the new consumer Macintosh on Sunday, three weeks before the computers go on sale. The company wouldn't disclose exactly how many orders it received for the machine, which sports a translucent blue plastic casing and is designed for easy Internet access. The initial indications from CompUSA and smaller retailers about early orders for the computer are a good sign that the $1,299 iMac will indeed be the home run that Apple needs to complete its turnaround, analysts said.''(CompUSA) expected a lot, so if they are running ahead of their plan, that's a good thing,'' said Louis Mazzucchelli, analyst at Gerard Klauer Mattison, who rates Apple ''buy.'' Apple, the world's No. 9 PC maker, is counting on the iMac to boost sales and earnings and help it continue to increase its share of the PC market. Apple hasn't had a new consumer machine since last year, and the company expects demand for the snazzy new computers to outstrip supply for several months. CompUSA earlier this year became the only national computer retailer to sell Apple products. Other independent store owners also have said that advance orders or reservations for the iMac has been higher than they expected, and higher than for any previous product. ''We are very pleased with the response. It's better than expected,'' said Carol Elfstrom, a spokeswoman for Dallas-based CompUSA. CompUSA has Apple ''boutiques'' in all of its 164 stores, and that format has helped boost sales of Apple machines to 14 percent of CompUSA's sales from 3 percent before the marketing program started, according to Cupertino, California-based Apple. The iMac, which is an all-in-one machine designed for home users who want Internet access and networking capabilities, will be available Aug. 15. Bloomberg L.P. and its suppliers believe the information herein was obtained from reliable sources but they do not guarantee its accuracy. Neither the information nor any opinion expressed constitutes a solicitation of the purchase or sale of securities or commodities. c Copyright 1998 BLOOMBERG L.P. BLOOMBERG, THE BLOOMBERG, BLOOMBERG NEWS, BLOOMBERG FINANCIAL MARKETS, BLOOMBERG NEWS RADIO, BLOOMBERG TELEVISION and BLOOMBERG PERSONAL FINANCE are trademarks and service marks of Bloomberg L.P.