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Non-Tech : Iomega Thread without Iomega -- Ignore unavailable to you. Want to Upgrade?

To: Ken Pomaranski who wrote (765)	7/28/1998 7:41:00 PM
From: Trakker	Read Replies (1) \| Respond to of 10072

Ken, I can't debate the finer points of how many units will move, will people be willing to buy. These are questions that Iomega has been researching and getting answers for for nearly two years. When Zip launched people thought Iomega was nuts for thinking they would sell a million of these things - total! Component suppliers had to be convinced that the old Bernoulli company had anything worth while in order to move up their list. I agree this stock is in a holding pattern awaiting what's behind door #2, but a few bucks to find out isn't going to hurt some of us. Rocky's agenda is to grab a buck on the downside. Yours is to provide substantial proof of success - hell I wish I could have that for every company and then I'd be buying jet companies. Iomega is a cheap stock. Sometimes you get what you pay for, sometimes you find the darndest things at garage sales. We're just playing roulette at this point anyway. IDC stated that Zip would be the high volume, low-end removable storage product by the end of the 90s. Here we are, and they are right. There are manufacturers who are designing clik into their products. Compaq believes Zip is the best solution in the category. Dell is dancing but won't fully commit. Jaz is dead and should be replaced by a lower cost product line. Iomega has no CEO. Iomega could be bought for relatively cheap by a Matsushita or 3M. Obviously your numbers don't lie, but numbers can't make a consumer buy anything. To date the consumer has chosen zip over the ls-120. the consumer has chosen sparq over jaz. the consumer hasn't even put clik versus flash on their radar screen.

To: Ken Pomaranski who wrote (765)	7/30/1998 11:06:00 AM
From: D.J.Smyth	Read Replies (3) \| Respond to of 10072

Ken, one thing we're possibly missing on the clik is that the clik drive is easily replacable in a camera if the drive unit is damaged. one doesn't need to purchase a whole new camera. the flash unit for digitals can't be easily replaced. the entire camera must be replaced if the flash unit is damaged. and the flash units are much more touchy than Rocky has been stating here. return rates on digital units are, I'm told, very high in comparison to your normal $50 kodak film unit. a defective clik drive can be easily exchanged.