Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Mary Cluney who wrote (61379)	7/29/1998 9:03:00 AM
From: greenspirit	Read Replies (1) \| Respond to of 186894

Mary and thread, Article...Intel's Battle Cry/ 'Celeron the World' July 29, 1998 COMPUTER RETAIL WEEK: By Todd Wasserman & Mark Harrington Santa Clara, Calif.-Desperate to take control of the market for cheap PC chips, Intel is accelerating the launch of its newest Celeron processors by a month, while slicing previously disclosed prices, sources said. "The clear message to Intel salespeople is: 'Celeron the world,'" said a source briefed on the schedule. "They're telling their people, 'If you don't sell Celeron, you don't have a job.'" The company last week moved a planned Sept. 13 launch of two new Celerons with cache, the 333MHz and the 300MHz, to Aug. 24, when a massive retail campaign is planned, sources said. In addition, the company plans to take a deeper price cut on Oct. 25 than originally planned. The 333MHz with 128K cache will drop to $155 on that date, compared with a previously planned $177. The 300MHz with 128K cache will drop to $92 on Oct. 25, down from a previous $135. The efforts appear aimed at quickly putting behind Intel the poor reception of its cacheless Celerons. Tim Christensen, a buyer for Missoula, Mont.-based Vann's, said Celeron systems were moving-barely. "Celeron isn't a bomb, but it isn't really selling," he said. Meanwhile, Intel is preparing a Feb. 1, 1999, launch of the first 366MHz Celeron with cache, sources said. Pricing on the chip is expected to be around $190, they said. On the Pentium II front, Intel in August is also expected to introduce 450MHz and 500MHz chips (code-named Katmai) with extended MMX functions, sources said. Initial pricing on the chips will be $580 and $825, respectively, they said. ______________________________________________________________________ Based on my unscientific survey at work, Celeron systems are selling very well as a second computer for the kids. Michael