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Technology Stocks : CyberGuard Corp. (CYBG) -- Ignore unavailable to you. Want to Upgrade?

To: Steve Antonelli who wrote (1876)	7/29/1998 12:46:00 PM
From: Dante Sinferno	Respond to of 2616

It's saying ..... YAWN This news just out and no movement at all : CyberGuard Signs Agreement With Eisenberg Communications to Sell Advertising on Galaxy Search Engine FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--July 29, 1998-- Eisenberg to Market CyberGuard's Galaxy Search Engine to Web Advertisers Worldwide CyberGuard Corporation (NASDAQ:CYBG), a leading provider of enterprise security and electronic commerce solutions, today announced it signed an agreement with Eisenberg Communications Group (ECG), a division of 2CAN Media, Inc., to market and sell advertising on CyberGuard's Galaxy search engine and directory pages. The new advertising agreement was developed in conjunction with CyberGuard's eCommerce Service Provider (eSP) Capstone Studio, a leading Internet graphic design agency. "As the Internet continues to grow toward electronic commerce, search engines play an increasingly important role from both an informational and promotional perspective," said Tom Patterson, CyberGuard's vice president of electronic commerce. "While we have generated specific ad revenue from Digital Equipment Corporation and others in the past, the success of Eisenberg's team should make Galaxy a profitable, commercial venture." Eisenberg Communications Group, Inc., a leader in Internet and magazine advertising sales, plans to generate advertising sales and revenues for Galaxy based not only on the total number of hits, but the all important 'targeted demographics'. A growing trend in Internet advertising is to pay a premium to advertise to a specific class of individuals. eSP Partner Capstone Studio will help target the specific placement of banners within the Galaxy's deep directory structure to ensure maximum effectiveness. Galaxy (http://galaxy.tradewave.com) pioneered search engines and directory services for the Internet when it began operation in 1994. Each of the hundreds of thousands of organized links within the directory have been hand-reviewed prior to their inclusion. This offers users a unique view of the Internet going back to its origins, as well as a more effective way to search for information without much of the extraneous links that you see with some of the automated engines today. "The return of the Galaxy search engine is a real opportunity for advertisers who have an unprecedented option to purchase search keywords that are unavailable elsewhere," said Thomas Van Hare, president of Capstone Studio (http://www.capstonestudio.com). "Being a member of CyberGuard's eSP Program gave us access to all of CyberGuard's offerings, and we believe that Galaxy has a lot of unexplored potential." "Galaxy's directory structure is particularly well-suited for the medical communities and for technical users, general research and education," said Jeffrey Eisenberg, vice president of business development of 2CAN Media, Inc. "The search engine's demographics provide a great market for our customers." Companies looking to advertise and communicate to Galaxy's users are invited to contact ECG/2CAN (http://www.eisenberg.com or 2canmedia.com) for rates and keyword/subject availability. About Eisenberg Communications Group A division of 2CAN Media, Eisenberg Communications Group, Inc. is a total Interactive Communication source for companies looking to do business on the Internet. Eisenberg specializes in Internet advertising sales, Internet media planning and creative, web site development and merchant turnkey solutions. Some of the national advertisers Eisenberg does business with include United Airlines, American Airlines, General Motors, Chrysler, Ziff Davis, MICROSOFT, IBM, Volvo, BMW and Citibank. About Galaxy Galaxy was originally developed in 1994 through research conducted at the Microelectronics and Computer Technology Consortium (MCC). Because it was first to market, Galaxy was incorporated into the America Online (AOL) home page and included in advertising when Internet access was first offered to AOL customers. Presently, Galaxy receives between 250,000 and 400,000 "hits" per day which represents approximately 50,000 unique user visits to the site. CyberGuard acquired Galaxy as part of TradeWave Corporation in April 1997. About CyberGuard CyberGuard Corporation (NASDAQ:CYBG) is a leading provider of enterprise security and electronic commerce solutions to Fortune 1000 companies and governments worldwide. CyberGuard's award winning, industrial-strength firewall and certificate authority products and services protect the integrity of data and applications from hackers and digital thieves. CyberGuard's newly acquired professional services subsidiary, Arca Systems, provides unparalleled security consulting expertise and conducts independent trusted product evaluations on behalf of the U.S. Government's National Security Agency. The company has US headquarters in Ft. Lauderdale, Florida and branch offices worldwide. More information on CyberGuard Corporation can be found at cyberguard.com and tradewave.com and arca.com. CyberGuard is a registered trademark of CyberGuard Corporation. All other trademarks are property of their respective owners. CONTACT: CyberGuard Corporation Lisa Thornhill - Press and Investor Relations 954/958-3904 lthornhill@mail.cybg.com ------------------------------------------------------------------------------------------ Disclosure......I'm short....borrowed Jung Fool's last 1K <g> Rob