To: JAC who wrote (11621 ) 7/30/1998 2:05:00 AM From: PartyTime Read Replies (1) | Respond to of 18444
Here is the press release that made me a NETZ/Zulu investor: Monique G. Burgess 401-842-0002 monique@echomedia.com FOR RELEASE: Immediate ECHOMEDIA TO MARKET NEW TECHNOLOGY WHICH OPENS THE WORLD WIDE WEB TO THE POWER AND IMPACT OF TELEVISION COMMERCIALS NEW YORK, NY -- Sept. 23, 1997 -- A unique new technology which for the first time enables advertisers to run television-quality commercials on the World Wide Web was introduced and demonstrated here today. Called Sesame-Ad, the new technology delivers an advertiser's commercial to millions of users' computer screens in full color, with all of the live-action, animation, drama and sound associated with regular TV commercials. It handles the scheduling automatically, and also captures the detailed end-user demographics and advertising impressions on a "real-time" basis, generating a customized on-line report for the advertiser. The unique technology was developed and showcased here today by echoMEDIA, a Newport (RI) company which specializes in providing interactive, multimedia advertising services to companies and Web sites. The firm is a wholly-owned subsidiary of the Netmaster Group, Inc. (trading symbol: NETZ). "Sesame-Ad handles automatically the pre-determined scheduling of the advertiser's commercials so they reach the Web users of primary interest-- the millions of potential customers identified as prime targets for the advertised product or service," said Thomas J. Burgess, co-founder and Chief Executive Officer of echoMEDIA. "Sesame-Ad activates the advertiser's commercial when a Web user initiates the download of a graphic field or document, and the commercial appears on the user's screen without any noticeable interference with the download," Burgess said. Several national advertisers and Web sites are already using the Sesame-Ad technology to present advertising messages to computer users, Burgess said. "Our Web site relationships embrace such leading sites as MapQuest, the Christian Science Monitor, TravelFacts, and other major Web sites which collectively generate millions of user visits per week," he said. He noted that advertisers using echoMEDIA technology to enhance the reach and impact of their Web messages include Honda, BMW, and Sandals Resorts. "Web advertising volume has been projected to reach $7.7 billion in five years using the currently available banner ads, which are small and static, Burgess said. "We believe our technology, which allows regular commercials to run on the Web, will result in an even faster acceleration of that spending estimate." The Sesame-Ad technology is capable of converting an advertiser's,television creative into a Web-capable software file regardless of the creative or graphic tool used by the advertiser's agency to produce the commercial. Commercials also may run virtually any size -- from full screen to half-screen or quarter-screen or smaller -- and any length, from a branding ad with a fixed run time to a longer interactive spot. The technology's unique Campaign Manager program performs a series of specific functions "seamlessly and instantaneously to ensure that the advertiser's Web commercials reach the right audience, at the right times, and at the right frequency, Burgess said. To avoid the annoying problem of "advertising overload," the advertiser can pre-determine how frequently a Web commercial is allowed to appear on a user's screen (e.g., every fifth page view, or third key word search). Campaign Manager also enables an advertiser to target an audience by time of day, or time zone, or by specific Web site, locking out bothersome repeat messages by instructing Sesame-Ad to restrict how often a commercial is presented to a given individual user. "Of particular value to advertisers is Sesame-Ad's ability to capture end-user demographics and advertising impressions on a real-time basis, and present that data to the advertiser on-line in a format customized to meet his specific reporting structure," Burgess said. "Sesame-Ad will dramatically change the way advertising is done on the World Wide Web," Burgess said. "It provides advertisers and Web sites with an opportunity to realize the full potential of the Web as an effective medium for the display of their products and services."