To: John Ke who wrote (12084 ) 7/30/1998 8:50:00 AM From: Glenn D. Rudolph Respond to of 164684
The World's First Internet-Enabled Burger King Restaurant Located Within The Financial District Of New York City At 182 Broadway, Went On-Line Today PR Newswire - July 30, 1998 05:35 %FOD %PDT V%PRN P%PRN NEW YORK, July 30 /PRNewswire/ -- The World's first Internet-enabled Burger King restaurant, located within the heart of New York City's financial district, went on-line today. Twenty high speed Internet stations are available FREE to all Burger King customers with a qualifying purchase. Customers who visit the Broadway location are allowed 20 minutes of time to browse the world. A two-minute warning message appears on the monitor when Internet access is about to be terminated. The latest filtering technology prevents access to inappropriate sites. According to Burger King franchisee Peter Allen Abramson, he is providing his customers with cutting edge technology to supplement a memorable dining experience. Customers browse the World Wide Web utilizing a high speed T-1 Internet connection. According to Abramson, patrons at his restaurant are ecstatic about the Internet @ Burger King. "Customers are sending and receiving email, checking their stocks and financial news, looking for apartments and jobs, obtaining travel information, joining chat groups, and playing various interactive games. It makes dining, particularly alone, more enjoyable," he said. Most customers want to know if the Internet will be made available at other Burger King restaurants. Mr. Abramson says "I will make my technology available to other franchisees. It is a concept I want to share with the entire Burger King system." For further information contact by email at- theabes@mcione.com or at his corporate address c/o Quadreign Management Corporation, 481 Main Street, suite 402, New Rochelle, NY 10801, 914-636-0337 Abramson believes the Internet @ Burger King will provide him with a high return on his investment because customers will appreciate the unique added value he is bringing to their dining experience, and will frequent his restaurant more often. Mr. Abramson's restaurant also provides his customers with special programming shown on a 27 SCREEN CIRCULAR VIDEO WALL located in the center of the dining room. To his knowledge, it is the ONLY such installation within the United States. SOURCE Burger King Corporation /CONTACT: Peter Allen Abramson of Quadreign Management Corp., 914-636-0337, for Burger King/