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To: llamaphlegm who wrote (12090)	7/30/1998 9:26:00 AM
From: Glenn D. Rudolph	Read Replies (2) \| Respond to of 164684

From thestreet.com "Internet Insight: Reader Mark Burnett says he recently downloaded a software product designed to block banner ads from the Internet. "If this technology is successful," he asks, "doesn't this have tremendous implications for those companies that rely heavily on Internet advertisements?" Nah, because if the ads are blocked and the ad agencies decide not to use the Internet, most of the Internet sites you need and want will disappear. But that's just my knee-jerk (and some folks do say I am one) reaction. For a more reasoned response, I checked with analyst Drew Lanni of Jupiter Communications, who says: "As for 'banner busters,' as I like to call them, I really think it is a nonissue. Sure, some people will buy the software and it will always have editorial legs because the notion of "eliminating advertising" is good copy. But I actually believe banner-bustin' software will never sell big here in America, at least, primarily because Americans, in particular, have this odd love-hate relationship with advertising. "