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To: Andrew H who wrote (1063)	7/30/1998 12:15:00 PM
From: DeWAVE	Read Replies (1) \| Respond to of 2752

DRIV is positioning itself as global leader. Report: Germany to Emerge as Online Commerce Leader [July 29, 1998] Germany should become the leader in electronic commerce-based business in Europe in the new millennium according to new research from Jupiter Communications. By 2002, Jupiter said it expects the German e-commerce market to generate revenues of $782 million, $674 million, $216 million, and $174 million in online air travel, book, music, and software sales, respectively. Leading in all four categories, Germany is well ahead of France and the UK, the other big European commerce players, and offers the greatest potential for online sales growth, Jupiter said. Since the European online market for these categories is significantly smaller than the corresponding U.S. markets--which Jupiter said are expected to reach $37.5 billion by 2002--company analysts recommend that firms focus their online efforts in European markets that have the greatest growth potential, such as Germany. Jupiter projects that the total online shopping revenues from the four popular categories in Germany, France, and the UK will reach $3.3 billion in the next five years, up from 1997's $68 million. Air travel will lead in overall revenues generating $1.5 billion, followed by book sales of $1 billion. The research firm also predicts that the number of users shopping online by 2002 will increase to 35% in France, and 40% in both Germany and the UK. This is compared to 1997 numbers of only nine percent in France, 11% in Germany, and 14% in the UK, according to Jupiter. In case you do not remember here is their 9 July 1998 press release... DIGITAL RIVER ANNOUNCES OPENING OF EUROPEAN OFFICE WITH APPOINTMENT OF IAN YARLOTT AS GENERAL MANAGER MINNEAPOLIS, Minn., July 9, 1998 -- Digital River today announced the opening of their new European office, located in London, with Ian Yarlott, former Intuit Managing Director for Northern Europe, as the General Manager. The London office was established in response to the heightened interest throughout Europe to purchase, sell and electronically distribute software over the Internet. Digital River's London office will address more than 3,500 software publishers and a significant number of resellers now operating in the European markets. "The opening of the European office is a logical extension of our market leadership position in online software sales," said Joel Ronning, President and CEO of Digital River. "This international presence offers tremendous growth potential for us and for our partners in software e-commerce. We are delighted to have Ian aboard and are looking toward a successful entry into the European market." Prior to his experience with Intuit, Mr. Yarlott held senior leadership positions in Europe with GSI Republishing, IDG Communications and BPL Publishing. "Digital River provides the vision and leadership necessary for successful electronic software delivery in Europe," said Yarlott. "We offer a turnkey software e-commerce solution that eliminates the need for investment, providing an easy, no-risk way to begin selling software online. Digital River is leading the expansion of European software sales into the global electronic marketplace and increased sales of US software titles in the European market." The new Digital River European office is located at Centre 500, 500 Chiswick High Road, London, UK, W45R9. The main telephone number is 011 44 181 956 2311.