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To: AJ Berger who wrote (2961)7/30/1998 2:47:00 PM
From: Lane Hall-Witt  Respond to of 44908
 
I'd prefer for them to issue a $10 annual MusicCard, with unlimited usage good for one calendar year. This eliminates the confusion with the multiple denominations, and also gives TSIG a reason to go back to the customers every year with a request to renew their MusicCard. I think this would improve "tie ratios" -- number of purchases made per MusicCard holder -- because it would invite the holders to revisit their investment in the MusicCard on a regular basis.



To: AJ Berger who wrote (2961)7/30/1998 3:07:00 PM
From: Dixie7777  Respond to of 44908
 
AJ

It's their marketing plan. Not ours.

We're just stockholders and we count on them to know what they're doing to make the margins so as to produce enough of a bottom line so as to give us a multiple so as to translate that to a share price of say..........

maybe $6 within a few whatevers.

No disrespect meant, but regardless what we would like the fact remains that the card and it's attendant ratio are critical to the marketing program and it's attendant economic success.

Rich